Brands—We develop their strategic foundations. First we analyze a brand’s current position in its market. We then work with our clients to collect and consolidate knowledge and experience and identify potential. Together we then formulate the brand’s future position, benefit, and character. We develop a core brand idea and define goals.
People—We get involved with the potential target group. We delve into the world they live in, how they communicate, and how they interact with media. Using that knowledge, we identify the touchpoints where a brand can come into contact with its target group. We then define the media, services, and contents that are really relevant for them.
Media—We transform strategic goals into design and communication. We use visuals to examine and specify the brand strategy. We plan and design the entire communication process across all channels. That includes both form and content, services and processes. In addition we guide and coach everyone involved in the branding process.