­Brands—We develop their strategic foundations. First we analyze a brand’s current position in its market. We then work with our clients to collect and consolidate knowledge and experience and identify potential. Together we then formulate the brand’s future position, benefit, and character. We develop a core brand idea and define goals.

We offer the following services:

  • Brand and market analysis
  • Definitions of target groups, brand position, and brand character
  • Brand ideas
  • Brand and branding strategies
  • Brand architecture
  • Brand slogans
  • Systems for products and services

People—We get involved with the potential target group. We delve into the world they live in, how they communicate, and how they interact with media. Using that knowledge, we identify the touchpoints where a brand can come into contact with its target group. We then define the media, services, and contents that are really relevant for them.

We offer the following services:

  • Target group analysis (user experience)
  • Definition of personas, life settings, and user journeys
  • Communication strategies
  • Touchpoint strategies
  • Visual and contact strategies
  • Media dramaturgy
  • Concepts for media, campaigns, services, and contents

Media—We transform strategic goals into design and communication. We use visuals to examine and specify the brand strategy. We plan and design the entire communication process across all channels. That includes both form and content, services and processes. In addition we guide and coach everyone involved in the branding process.

We offer the following services:

  • Communication planning
  • Brand elements and systems
  • Producing media, campaigns, services, and contents
  • Editing, proofreading
  • Web development, front-end, back-end, software and database programming
  • Template programming
  • Logo digitization, technical color specification
  • Guidelines, online documentation platforms
  • Image processing
  • Final artwork, print files, data distribution