De Gruyter Brill begins here.
Info
- De Gruyter Brill
- 2024
- Website
Strategy
- Brand Strategy
- Narrativ
- Content Strategy
Design
- Visual Identity
- Verbal Identity
- UX/UI
Challenge
A narrative about the merger between two venerable scientific publishers that inspires eagerness for the future.
Approach
Working on the basis of interviews with stakeholders, we are developing a narrative of the merger that explores more than just the economic reasons.
Result
A microsite for the launch of the new brand that makes an auspicious promise about their shared future.
The academic publishers De Gruyter and Brill are merging: De Gruyter Brill, as the new publisher is known, has a portfolio of more than 30 academic fields. We are designing the launch of the new brand: on a microsite, we weave the illustrious stories of the two publishing houses into a narrative that inspires eagerness for their shared future.
Good reasons for a merger
The scientific publishing market is dominated by five major players in the sciences. Smaller publishers that focus on the arts have a myriad of good reasons to merge, especially in order to master the digital transformation towards open access.
De Gruyter and Brill are among the largest and most prestigious publishing houses in this field. Established in 1683 and 1749, they have been publishing academic literature in the arts and social and natural sciences ever since.
A narrative of common ground
Working on the basis of interviews with internal and external stakeholders, we are developing a narrative of the merger that explores more than just the economic reasons. Our narrative illustrates a merger of equals: it shines a light on the shared values and objectives of the two publishing houses and delivers clarity and certainty in a time of upheaval.
A microsite for the launch
We are building a microsite to be the first point of contact for the new publishing brand. The site presents the narrative and shared promise of De Gruyter Brill for the future: to continue providing unrivalled personal service for authors in all fields whose research tackles global technological and social challenges.
