Neues Amt Altona

A new brand identity for the next big step.



  • Verbal Identity
  • Visual Identity

A uniform brand identity for a diverse cooperative project.

Clear brand language and a recognisable visual identity across different media.

“Neues Amt Altona” (NAA) is a cooperative project with a vision: to bring co-working space, artist’s workshops and a neighbourhood meeting point together under one roof. NAA is heralding the upcoming start of construction and its 2025 opening with a new brand identity: we are revamping its visual and verbal identity and designing and coding the website to breathe life into the new, clear brand identity.

Ready for the next big step
Working together, being creative and bringing the neighbourhood to life – NAA is the project of a cooperative that is realising its vision of a city built for people and communities through passion and determination.

We are developing a brand promise that unites NAA’s various target groups through workshops with cooperative members. Our brand story will carry the torch for NAA’s mission in the future and serve as the foundation of future brand communication.

Clarity and space for a variety of ideas
From website to brochure, social media to fencing, newsletter to poster. NAA needs a visual identity that makes its mark in all sorts of different media. Inspired by the history of the site – a tax office once stood there – we are developing a key visual reminiscent of a signature field. The square brackets create space for NAA’s various subject areas and work well in all media.

Contact person

Arik Hohmeyer

Maritta Seitz
Communications consulting, storytelling


GLS Bank
World changers in a new guise.

Bundesstiftung Bauakademie
A mental space of the future.