Bringing knowledge to life – in the heart of Berlin
The Berlin-based society Urania was founded in 1888 with the aim of making scientific findings accessible to a lay audience. Alexander von Humboldt provided the initial inspiration in 1827 with his ‘Kosmos’ lectures in the building of the Berlin Singakademie, the largest auditorium in the city at the time. Today, Urania Berlin sees itself as a place to come together and openly discuss the topics of urban society, culture and science. The brand idea: a forum for the curious, where Berlin comes for discussion.
In order to continue this success story, Urania turned to Stan Hema with the question: ‘How can the “first science centre in the world” remain relevant?’ Our answer: with an updated self-image that repositions the brand and makes the necessary change visible from the inside out. We have been involved in this comprehensive transformation at all levels for several months.