Tradition meets transformation

Culture

The Berlin-based society Urania was founded in 1888 with the aim of making scientific findings accessible to a lay audience. Alexander von Humboldt provided the initial inspiration in 1827 with his ‘Kosmos’ lectures in the building of the Berlin Singakademie, the largest auditorium in the city at the time. Today, Urania Berlin sees itself as a place to come together and openly discuss the topics of urban society, culture and science. The brand idea: a forum for the curious, where Berlin comes for discussion.

In order to continue this success story, Urania turned to Stan Hema with the question: ‘How can the “first science centre in the world” remain relevant?’ Our answer: with an updated self-image that repositions the brand and makes the necessary change visible from the inside out. We have been involved in this comprehensive transformation at all levels for several months.

For the interested public, we have developed a new brand identity that makes Urania much more visible and appeals to new target groups: young Berlin residents for whom the educational society can be a forum that puts the issues and questions that matter to them at the centre of urban society.

The external transformation was the visible result of an internal process that we accompanied as consultants. Together with the Urania team, we analysed, questioned and realigned the profile, strategy and programme system. This has resulted in contemporary content and thematic series, supplemented by a design that works in the urban space, on the website newly developed by us and in communication across all channels.