A system for greater connectedness
Bayerischer Rundfunk (BR), the public broadcasting corporation of the Free State of Bavaria, is ARD’s fourth largest broadcaster. With several radio stations, TV stations and extensive online offerings, as well as two orchestras and a choir, BR enriches the German media landscape.
In 2022, Bayerischer Rundfunk commissioned Stan Hema to develop an overarching design system so that the diversity of what it offers would be immediately recognisable to the general public. The aim was to position the Bayerischer Rundfunk umbrella brand as a contemporary, cross-media and sustainable media provider for everyone in the state.