Dr. Hauschka

Dr. Hauschka Packaging Kosmetikprodukte Tagescreme, Nachtkur und Regeneration

Brand evolution for nature rebels.



  • Brand
  • Product


  • Visual Identity
  • Naming
  • Packaging


  • Coaching

For 50 years the Dr. Hauschka brand has been fascinating its customers, and today it is one of the world’s leading natural cosmetics companies. Stan Hema has been guiding the evolution of the Dr. Hauschka brand since 2010. The target is to turn the uniqueness of this brand into an experience in natural cosmetics. After working with the company to develop a strategic foundation, we optimized the product delineation and names, defined the imagery and verbal identity, and reworked all the design elements. At the heart of the brand’s look and feel is the Viacultura typeface, which we designed exclusively for Dr. Hauschka. We also developed the brand’s online documentation to ensure streamlined international brand communication.

Dr. Hauschka Plakatkampagne Aus der Natur für den Menschen
Dr. Hauschka Logo in Gold
Dr. Hauschka Viacultura Schrift in verschiedenen Schnitten
Dr. Hauschka Viacultura Schrift in verschiedenen Schnitten

Contact person

Andreas Weber
Design, partner


Pictures define identity.

Bette Bildwelt und Fotoshooting Badewanne Farbe

IHB Group
Change of generation in a medium-sized business.

Produktsystematik und Verpackungen von Süda Care für Special, Everyday, Nature und Diabetics