Brand evolution for nature rebels.
- Dr. Hauschka
- Visual Identity
For 50 years the Dr. Hauschka brand has been fascinating its customers, and today it is one of the world’s leading natural cosmetics companies. Stan Hema has been guiding the evolution of the Dr. Hauschka brand since 2010. The target is to turn the uniqueness of this brand into an experience in natural cosmetics. After working with the company to develop a strategic foundation, we optimized the product delineation and names, defined the imagery and verbal identity, and reworked all the design elements. At the heart of the brand’s look and feel is the Viacultura typeface, which we designed exclusively for Dr. Hauschka. We also developed the brand’s online documentation to ensure streamlined international brand communication.