Stan Hema

Brand work on equal footing

Business

Stan Hema has been the lead agency responsible for the Dr. Hauschka brand since 2010. The long-standing and intensive cooperation makes it possible to think far beyond classic brand strategy and design – with a holistic view of the brand, its values and its future.

Since 1967, the Dr. Hauschka brand, which belongs to WALA Heilmittel GmbH, has stood for an unmistakable combination of nature and science. As a pioneer of natural cosmetics, it puts its faith in medicinal plants from biodynamic cultivation, rhythmic production processes and a holistic care approach that supports the skin’s own balance. This attitude not only shapes the products, but also the communication and brand management.

In over 15 years, Dr. Hauschka and Stan Hema have jointly developed the following brand components:

Strategy and consultation:

  • Brand strategy and repositioning

  • Market and trend monitoring with strategic departments

  • Consultation on cooperations and sales training

  • Consultation on the WALA Heilmittel GmbH corporate brand

  • Ongoing consultation at C-level

Design and communication:

  • Brand design: logo, exclusive corporate typeface

  • Packaging design, product system, product naming

  • Development and realisation of thematic publications and magazines

  • Development and realisation of informational material for retail partners

  • POS communication

  • Conception of an image film (with partners)

  • Social media communication

  • Content production

  • Brand language

Innovation and implementation:

  • Introduction of product segments

  • Conception of a loyalty programme

  • Organisational development and support with internal meetings

  • Design training

Through consultation as a partner, Stan Hema generates lasting added value on all levels of brand development and communication.

Period
2010–2024
Services
  • Analysis and Insights
  • Brand Strategy
  • Corporate Strategy
  • Brand Architecture and Portfolio
  • Communication Strategy
  • Brand Design
  • Motion Design
  • Tone of Voice
  • Naming
  • Mission Statement
  • Packaging Design
  • Editorial Design
  • Spatial Design
  • Campaign
  • Content Development
  • Brand Guideline
  • Process Consulting
  • Coaching, Training
  • Change Management
  • Employee Engagement
Team
Contact Person
Andreas Weber
Brand consulting, Managing director
Website
drhauschka.de

More about Dr. Hauschka

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