Demanding attitude to create values
The creative agency David+Martin makes it plain on its website: ‘Working with us requires courage. The courage to do something different.’ That is exactly what we showed. For the new image, we developed a modular system with design elements and colours that match the expectations of David+Martin: expressive, boundary pushing, loud.
The development of visual components was experimental and pushed the boundaries of conventional design systems. In the same way that David+Martin refuses to be pigeonholed, our design does not fit into any system. It offers unrestricted opportunities for development. How? With strong colours and expressive elements that provide the basis for never-before-seen layouts to be constructed.