The birth of a new media brand

Business

Successful media brands don’t just make their money through the dissemination of information. They combine multi-niche platforms with logistics and digital business models. It is precisely that networking that requires a consistent and seamless brand experience. Heilbronner Stimme has recognised that. In 2021, the year of its 75th anniversary, the family-owned company, with the help of Stan Hema, built the new Stimme Mediengruppe umbrella brand.

Since its founding in 1946, Heilbronner Stimme has developed from a classic newspaper publisher into a broad-based media Group - as an independent family business with strong journalistic standards and a diverse portfolio. With sales and logistics companies as well as its own printing plant, the company covers the entire value chain of media production.

While the consultants from diffferent drove the transformation process from a newspaper publisher to a media Group, we worked on a design that reflected that Group: a consistent appearance for the mothership Heilbronner Stimme and its daughters. Clear, respectable, independent. Characterised by a functional, timeless typeface, fresh, vibrant accent colours and texts with which we communicated the advantages of the brand internally and externally.

With our design, the media Group is moving into the future with new strength. We were able to achieve this because we worked with a broad-based team from Heilbronner Stimme - including the management - and diffferent as a creative collective. Workshops, sprints and canvassing of second opinions took place remotely. Successful co-creation rather than a traditional waterfall approach. The advantages: confidence in dealing with the new design on the customer side and the desire to use it to shape the Stimme Mediengruppe on a daily basis.