God is in the details
With the Neue Nationalgalerie in Berlin, German-American architect Mies van der Rohe realised his vision of a universal space for the first time. His mantra, ‘God is in the details’, was the starting point of our work for the reopening of the building in 2021: the development of an umbrella brand design system and four-phase campaign for the new beginning.
The Neue Nationalgalerie am Kulturforum is the Berlin National Gallery’s museum for modern art, primarily focused on the 20th century. Opened in 1968, the building is considered an icon of classical modernism. Due to extensive renovations, the Neue Nationalgalerie was closed from 2015 to 2021.