Creative power for a new construction culture

Following strategic brand development (positioning, brand values, tonality), we developed the visual identity of the facility, including the logo, colours and typography. For the conception of the Bauakademie platform, we conducted 25 qualitative interviews with representatives of the heterogeneous target group, created a stakeholder map to define the roles and designed a multi-stage platform expansion: from the information level to interactive extensions.

As the basis for the digital Bauakademie, Stan Hema developed a flexible front-end architecture with a modern, component-based design. We then advised the employees on the structuring and categorisation of their topics and content. The implementation of an automated asset management system for optimised image display and archiving was particularly appreciated.

In the meantime, the Federal Bauakademie Foundation has become established as a point of contact for all stakeholders in the construction industry. It actively promotes dialogue on sustainable construction – even before its own building has been completed.