A digital platform to accompany the turnaround in the construction industry

Business

The construction industry is in a state of upheaval, from planning to the use of buildings. The Federal Bauakademie Foundation was founded in 2019 to accompany this transformation and promote exchange.

Together with partners from research, business and politics, the non-profit institution develops real-world laboratories, moderates working groups and designs innovative mediation formats.

Since 2002, a historic building edge on the site of the original Academy building, completed in 1836 by Karl Friedrich Schinkel – right next to the Humboldt Forum – has served as a reminder of the planned reconstruction. Around 20 years later, Stan Hema was commissioned to digitally establish the foundation even before the completion of its physical building and to create a central platform for the work of the Bauakademie.

Following strategic brand development (positioning, brand values, tonality), we developed the visual identity of the facility, including the logo, colours and typography. For the conception of the Bauakademie platform, we conducted 25 qualitative interviews with representatives of the heterogeneous target group, created a stakeholder map to define the roles and designed a multi-stage platform expansion: from the information level to interactive extensions.

As the basis for the digital Bauakademie, Stan Hema developed a flexible front-end architecture with a modern, component-based design. We then advised the employees on the structuring and categorisation of their topics and content. The implementation of an automated asset management system for optimised image display and archiving was particularly appreciated.

In the meantime, the Federal Bauakademie Foundation has become established as a point of contact for all stakeholders in the construction industry. It actively promotes dialogue on sustainable construction – even before its own building has been completed.