Two generations, three brands, one goal
How does a change of generation in a medium-sized company work? Especially when not only father and son are affected, but the entire company? Stan Hema made a suggestion: grow together and learn from each other. Thanks to our support, Martin and Julian La Fontaine were able to make a fresh start with the IONTO Health and Beauty Group (IHB). Today it is considered a hidden champion.
The Group is a traditional family business. The original brand IONTO-Comed is the market leader in the field of apparative cosmetics. The logo was designed by Gertraud La Fontaine. She was a technology pioneer, beautician and the mother of La Fontaine Senior. The respectful modernisation of the logo was part of the transformation, with the aim of repositioning the brand, including a new brand architecture. This was needed because the Group had grown considerably with the SÜDA and CARE MORE brands. Our design concept also lived up to the premium standard of the founders. It underlines the medical character of the products with contemporary clarity.