From bathroom manufacturer to premium brand

Business

Since its foundation in 1952, Bette GmbH & Co. KG has been revolutionising the sanitary market with free-standing baths and flat shower trays. In order to position the family business as a premium supplier among architects and craftspeople and to make it better known to consumers, Stan Hema was commissioned in 2016 with holistic brand development for Bette.

At its Delbrück site, Bette produces high-quality baths, shower trays and washbasins made of extremely light titanium steel. A special glaze makes the surfaces harder than marble, plastic and enamel. With the latest innovations, the BetteAir shower tile and the sophisticated BetteLevel mounting feet, the aim was to position the brand’s image ahead of the competition.

Stan Hema has been closely involved in Bette’s marketing, communication, product systematics and corporate design for eight years, providing digital, analogue and editorial implementation support in these areas. Stan Hema is also involved in product launches and the development of media ecosystems.

Bette’s image transformation was achieved by a permanent team on Stan Hema’s side, which was on-site on many occasions: in production, sales, workshops, for product launches and at trade fairs. As a holistic brand agency, we were able to find the right rhythm for the transformation of Bette, which was also helped by the close cooperation with the in-house designer Dominik Tesseraux.

Stan Hema recently accompanied the development of the BetteLevel mounting foot: with naming, slogans, texts and an explanatory motion design. From the initial premiere to presentation at the ISH in Frankfurt, we provided prominent communication about BetteLevel at digital and analogue touchpoints – a product launch whose success had a direct impact on the sales figures.