From bathroom manufacturer to premium brand
Since its foundation in 1952, Bette GmbH & Co. KG has been revolutionising the sanitary market with free-standing baths and flat shower trays. In order to position the family business as a premium supplier among architects and craftspeople and to make it better known to consumers, Stan Hema was commissioned in 2016 with holistic brand development for Bette.
At its Delbrück site, Bette produces high-quality baths, shower trays and washbasins made of extremely light titanium steel. A special glaze makes the surfaces harder than marble, plastic and enamel. With the latest innovations, the BetteAir shower tile and the sophisticated BetteLevel mounting feet, the aim was to position the brand’s image ahead of the competition.