Where thinking out loud is a duty
Culture
The Jewish Museum Berlin (JMB) is a meeting place that invites people to reflect on society. In spring 2020, Europe’s largest Jewish museum further developed that approach and what it offered: with a completely revised permanent exhibition, a children’s museum and a new image designed by Stan Hema – including the strategy, brand architecture, mission statement process and JMB Pro house typeface.
At a time when public discourse is defined by permanent outrage as well as marginalisation and exclusion, the JMB looked to send a message of encouragement with the call to: ‘Think out loud!’ This brand idea is an invitation to visitors and also to the museum itself to be widely heard with a self-confident appearance. It appeals to people who have questions, who are curious, who want to understand. Who want to listen, have a say, to stay in touch and in conversation.
