Impressionism in the digital age

Its website is as open, lively and modern as the museum itself. It is the central portal to the Barberini cosmos. Its structure guides users easily and intuitively to the content that is relevant to them. Travelling groups, families, art historians and tourists benefit from pooled information and topics. Additional content is provided by the media library. In order to create a sustainably positive user experience for the Barberini brand, we further developed the design elements of the existing corporate design for use in the digital space.

The website also facilitates access to the Potsdam-based impressionism collection of the museum’s founder, Hasso Plattner. For the first time, it has been fully documented, supplemented with accessible texts by the team of curators and combined with important art history facts that are also relevant for research.

Credits: Stan Hema was responsible for the requirements analysis, the UX and content strategy and the user interface. Our partner Systemantics designed technical solutions and implemented the front end and back end. The improved connection to the visitor management software from Giant Monkey made getting a ticket easier. The third member of the trio was Heiko Aping, who developed the Barberini CD.