An auction house shows its true colors
Art auctions rarely attract an audience under the age of 40. That is where Grisebach’s assignment for Stan Hema came in: to open up the long-established auction house to a younger target group, to art lovers who up to now had no connection to auctions. We strategically developed the brand – with new positioning and a fresh corporate design.
Since its founding in 1986, Grisebach has become a leading auction house for German and international art of the 19th, 20th and 21st centuries. The company is based in a city villa that the architect Hans Grisebach had built for himself around the year 1892. It is part of the listed Wintergarten Ensemble on Fasanenstraße, a district near Ku’damm that is generally frequented by a young, affluent crowd.