Villa Villekulla

Business

Art auctions rarely attract an audience under the age of 40. That is where Grisebach’s assignment for Stan Hema came in: to open up the long-established auction house to a younger target group, to art lovers who up to now had no connection to auctions. We strategically developed the brand – with new positioning and a fresh corporate design.

Since its founding in 1986, Grisebach has become a leading auction house for German and international art of the 19th, 20th and 21st centuries. The company is based in a city villa that the architect Hans Grisebach had built for himself around the year 1892. It is part of the listed Wintergarten Ensemble on Fasanenstraße, a district near Ku’damm that is generally frequented by a young, affluent crowd.

In order to also reach those people, we strategically rejuvenated the brand. It is now more coherent, clear, joyful and focused. Grisebach itself provided the ideal conditions for this: a lively, light atmosphere, inspiring events and a team of experts and auctioneers who share their knowledge in an informal and open manner.

Today, Grisebach sees itself as a modern alternative to the classic auction house. The website conceived, designed and implemented by us makes this just as clear as the catalogues, advertisements and multichannel communication measures we manage do.

The Grisebach design is set up in such a way that external designers can also work with it independently and efficiently in everyday life. That provides the best possible guarantee for the long-term vibrancy and attractiveness of the brand.