The ‘Who we are’ moment

Business

When IT professionals put the new sticker you designed for their brand over their Club Mate label, you know you got things right! The Turbine Kreuzberg team drinks, wears, sticks, posts, communicates ... lives its new brand, and that level of identification speaks for the quality of our work. The employees of the Turbine Kreuzberg tech office are sought-after e-commerce specialists and are on their way to becoming an established tech company. The team is growing quickly and is thus dedicating special attention to the fight to attract talent.

With that in mind, our goal at Stan Hema was to develop an employer brand that radiated inwards and at the same time conveyed Turbine’s expertise to the outside world. That is only feasible for us if the client has a clear and stable image of themself, their vision and their mission, which is why we sought exactly that ‘This is us’ moment in workshops with Turbine Kreuzberg.

Something new emerged from the progressive self-image in an agile development process: the attitude, tonality, imagery, content concept, writing guidelines and appearance. Visitors to the website we developed also benefit from its user-friendliness and the healthy dose of Turbine Kreuzberg identity. We didn’t impose the brand on Turbine Kreuzberg, but rather defined it from within the team. Now it is a major part of their being.

Authentic pictures of the employees in their element were taken by the photographer Hanna Becker. The imagery underlines the essence of the company: powerful, modern, transparent.

In summary, our art director Salina Gandji says: ‘In an agile process, we developed a user-centred design system with the great team at Turbine Kreuzberg. It is flexible and expandable, so the Turbine collective can quickly and easily apply the design principles of the brand in both analogue and digital spaces.’