Banking with Integrity. Reimagined.
A new corporate design and confident language are intended to express the character and attitude of GLS Bank in analogue and digital communication. To this end, Stan Hema developed the visual elements (colour, shape, font, image), animations and a brand language.
GLS Bank was founded in 1974 by a group of young anthroposophists. It was the first bank to operate based on socio-ecological principles. Today, with almost 400,000 customers, the bank finances more than 11,000 companies and projects each year focused on renewable energies, nutrition, sustainable business, housing, education, culture, social work and healthcare.