A new corporate design and brand language translate the pioneering spirit of GLS Bank into a clear and contemporary expression. Together, we turned conviction into a confident and consistent brand experience: across every channel and every medium.
GLS Bank is Germany’s first social-ecological bank.
Founded in 1974, it has been financing change for over five decades: from renewable energy to social innovation, from sustainable business to cultural and educational projects. With almost 400,000 customers and more than 11,000 funded initiatives each year, GLS Bank remains a global pioneer of responsible finance.
In close collaboration with the GLS Bank team, we developed a new corporate design that brings the bank’s values into clear and contemporary expression. The result is a visual and verbal system that strengthens identity and coherence, across every channel and every encounter. The new design centres on the idea of showing attitude. It conveys confidence and openness, conviction and warmth. Alongside the visual identity, we created a new brand language that translates the bank’s principles into a clear, positive and assured tone — communicating responsibility without self-righteousness, and purpose without pathos.
“The new brand identity expresses the courage and creative will of a social-ecological bank that takes a stand and stands for the responsible use of money.” Aysel Osmanoglu, Member of the Executive Board, GLS Bank
