Mies and classicism.
Info
- The National Museums in Berlin
- 2012–2013
Design
- Visual Identity
Transformation
- Communication
2013 brought a unique opportunity to get a fresh perspective on the classic sculptures from the Friedrichswerder Church in the light of another iconic work of architecture, the New National Gallery, designed by Mies van der Rohe. His work was strongly influenced by his examination of the work of his great role model, Karl Friedrich Schinkel. Light and its refraction are the visual leitmotif of the communication campaign we designed. A special characteristic is the unique typeface, which we developed exclusively for the exhibition.
