Ein Verlagssystem im Wandel – präzise, offen, digital

For the digital space, Birkhäuser's visual identity has been fundamentally reimagined. The iconic red bookmark gives way to a clean, modular logo: three block elements derived from the umlaut "Ä" — a precise yet intuitive reference to the Swiss publisher's typographic heritage.

Messina takes center stage as the new corporate typeface, strengthening editorial readability and giving Birkhäuser a distinct, contemporary voice in the discourse on architectural theory. A reduced color palette of red and green tones completes the system.

The result is a visual identity that positions Birkhäuser as a forward-looking academic publisher — open to new formats, new contexts, and new readers.

Translated with DeepL.com (free version)