With you. With us. For everyone.

At the heart of the campaign are GLS Bank’s customers: people and organisations who are shaping a sustainable society through their companies, projects and initiatives. Their personal stories show that money can be more than a means of payment. In their hands, it becomes a tool for genuine change. The testimonials prove that social and ecological action can move the future forward. Filmed and produced by Kobalt Kreation in Berlin, the campaign translates the bank’s purpose into emotion and imagery.

“Together with many colleagues and partners, we created a campaign that shows what defines us: connection, community and the power to shape the future together – since 1974.”

Sanika Hufeland, Head of Communications, GLS Bank

The guiding idea and campaign headline – “With you. With us. For everyone.” – capture this attitude in a simple, powerful phrase. It’s not about individual products or services, but about a shared vision of what banking in the 21st century can and should be.