Unmistakable across all channels

Business

BR24 is the central news service of Bayerischer Rundfunk (BR) and provides up-to-date information from Bavaria, Germany and the world around the clock. The brand emerged from the radio station B5 aktuell – the first purely informational station on ARD’s German-language radio – which was launched in 1991, and was fundamentally redeveloped in 2021. Today, BR’s television news also operates under the name BR24, while the digital offering provides news, videos and live streams via a website and app – always with the slogan: ‘Here is Bavaria.’

In the summer of 2024, Stan Hema, together with an interdisciplinary team, brought BR24’s services under the overarching umbrella brand of Bayerischer Rundfunk and developed a clear, coherent visual identity. Much of what we developed together in that process, including pictograms and templates for infographics and social media, can be used and adapted by BR’s other services.

The new colour concept involves white lettering on a dark blue background, which conveys neutrality and seriousness. The lime accent colour provides a fresh contrast. The website was given a visual update, which, in addition to the new colour scheme, also includes the BR corporate typeface The Sans.

The BR24 app for iOS and Android has also been reworked and now includes all the visual features of the updated news platform. This gives BR24 a recognisable image as a trusted news source across all channels, whether it is for breaking news, live reports or background analysis.

BR24’s revised visual identity not only focuses on uniform design, but also on clear differentiation in the media market. In times of sustained criticism of public service news offerings, BR24 demonstrates with its dynamic design – which puts moving images and audio centre stage – how quality, transparency and digital innovation can be combined in public service journalism.