Unmistakable across all channels
BR24 is the central news service of Bayerischer Rundfunk (BR) and provides up-to-date information from Bavaria, Germany and the world around the clock. The brand emerged from the radio station B5 aktuell – the first purely informational station on ARD’s German-language radio – which was launched in 1991, and was fundamentally redeveloped in 2021. Today, BR’s television news also operates under the name BR24, while the digital offering provides news, videos and live streams via a website and app – always with the slogan: ‘Here is Bavaria.’
In the summer of 2024, Stan Hema, together with an interdisciplinary team, brought BR24’s services under the overarching umbrella brand of Bayerischer Rundfunk and developed a clear, coherent visual identity. Much of what we developed together in that process, including pictograms and templates for infographics and social media, can be used and adapted by BR’s other services.