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Stan Hema GmbH
Hedemannstraße 14
10969 Berlin

+49 30 2325761 0
kontakt@stanhema.com

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Variety in every tone

Art and Culture

Since 1952, the Münchner Rundfunkorchester (BRRO) has stood for musical variety. Its repertoire ranges from classical music to film scores, children’s concerts and crossover projects. The orchestra creates concert experiences that open doors rather than build thresholds. Its openness makes classical music accessible and engaging for a wide audience.

As part of the new design system for Bayerischer Rundfunk, Stan Hema developed a visual identity for the BRRO. It highlights the ensemble’s characteristic vibrancy and versatility while strengthening its connection to the BR brand family.

This design expresses a clear strategic direction. Variety here is not a decorative element, but a fundamental part of the BRRO’s identity. Vibrancy and variety are in our DNA – a guiding idea that shaped every aspect of the project, from colour and tone of voice to logo and imagery.

At the heart of the process was a central question: How can an orchestra that thinks and performs in so many voices also communicate accordingly? The answer was a flexible, approachable system that gives room to every mode of expression. The result is a visual stage where many voices can be seen – and heard.

Period

seit 2024

Services

  • Brand Design
  • Editorial Design
  • Brand Guideline

Contact Person

Linda Yilin Zhang
Design