Launch of the 2026 program “Öffnen” in Weimar

Berlin/Weimar – Today starts the 2026 program Öffnen in Weimar.

Klassik Stiftung Weimar invites visitors to discover the city’s cultural heritage: at newly restored and reopened sites, in exhibitions, projects and events.

Together with the foundation, we developed the communication concept and design for the program. The starting point for our collaboration was the question of how to translate the idea of Öffnen (German word for opening) into communication. Our approach: to stay curious, shift perspectives and engage. Öffnen becomes not only the program’s theme, but also principle for design, language and communication throughout the year.

A first glimpse into the program and our design.

Further information:
klassik-stiftung.de/oeffnen