How much of an image does a city need?
Peer Hempel
September 10, 2020
A question asked for topical reasons keyword: Berlin brand. Nine answers from Stan Hema designers.
A city’s image should stand as stimulation for free thoughts, new inspiration and associations of togetherness and individuality.
Salina Gandji
UI Design
Even the best image does not turn a backwater into a metropolis.
Peer Hempel
Design
A city only needs as much of an image as its profile.
Wolfram Kornemann
Design
A city’s image should create a framework but not boundaries to enable lots of people to identify with it but also each individual.
Sally Paschmann
Design
A city should not have to explain itself using its image. It should tell a story and provide scope for new stories.
Kathleen Raasch
Design
A city’s visual appearance is like a citizen service centre – in the best case it represents the residents’ needs and interests, usually it appears bureaucratic and restrictive.
André van Rueth
Design
For citizens to be able to identify with their living space, a city needs a flexible image that stands for diversity and openness.
Finn Rodenberg
Design
Only as much as its existing media where it can unfold. So first and foremost, typographically clear and accessible – but still unmistakable and sophisticated.
Mathias Schulz
Brand strategy
Ideally, the image reflects the city’s temperament and spirit 100%.
Andreas Weber
Brand consulting, Managing director
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Peer Hempel
Design
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