Discover Turkey. Intuitively. Via App.
Travellers are often forced to use several different apps to book reservations, tours and restaurants. Jourma is a novel mobile app that combines all of these features to make visiting Turkey a simpler and more attractive prospect. As a digital travel companion, Jourma has everything travellers need before, during and after their trip, such as transparent pricing, exclusive audio tours, AI-assisted tools and eSIM connectivity.
Stan Hema developed every aspect of Jourma, from its positioning and brand name to its visual identity and UX/UI design. The app combines local expertise, personalised recommendations and planning. ‘We have strategically positioned Jourma to be both a “guardian” and an “insider”. The app is a knowledgeable, helpful and honest companion for travellers in Turkey, and the security and seamlessness of the experience can be felt throughout’, explains Nina Reininger, brand strategist at Stan Hema.