Discover Turkey. Intuitively. Via App.

Creative Industry

Travellers are often forced to use several different apps to book reservations, tours and restaurants. Jourma is a novel mobile app that combines all of these features to make visiting Turkey a simpler and more attractive prospect. As a digital travel companion, Jourma has everything travellers need before, during and after their trip, such as transparent pricing, exclusive audio tours, AI-assisted tools and eSIM connectivity.

Stan Hema developed every aspect of Jourma, from its positioning and brand name to its visual identity and UX/UI design. The app combines local expertise, personalised recommendations and planning. ‘We have strategically positioned Jourma to be both a “guardian” and an “insider”. The app is a knowledgeable, helpful and honest companion for travellers in Turkey, and the security and seamlessness of the experience can be felt throughout’, explains Nina Reininger, brand strategist at Stan Hema.

The compass-shaped logo represents wanderlust. The bright accent colours – neon mint and fuchsia – emphasise both the cultural background and a technical purpose of the brand: the Jourma identity has been designed in dark mode so the app uses significantly less power on OLED screens. This underlines its claims of intelligence and efficiency. Typographically, the brand uses the iconic font Bugrino from the Istanbul-based type designer Muhittin Güneş.

The architecture and user interface of the all-in-one travel app were particularly challenging. ‘For the first time ever, we have developed a super-app that accesses mini-apps in the background. This enables Jourma to add new features independently’, says Arik Hohmeyer, UI designer at Stan Hema, summing up the heart of the project. The mini-apps cover key travel requirements including tour planning (Journey Master), exploration off the beaten path (Insider), price comparisons (Prices) and an eSIM tool.

Although Jourma’s journey has just begun, it has already made discovering Turkey a unique experience. ‘Our app will revolutionise how tourists experience Turkey’, says Hakan Kocabaş, CEO of Jourma. ‘We are setting new standards in travel technology with eSIM integration and in-app payments’. This will make every visit to Turkey an immersive, stress-free experience.