Artificial intelligence, genuine emotion
Making the transformative power of opera visible: with this aim in mind, Stan Hema developed a campaign idea to accompany the Deutsche Oper Berlin over three seasons. This began with the 22/23 season campaign – featuring an innovative visual language for print and digital media. The image direction was carried out by AI.
The aim of the Deutsche Oper and Stan Hema was to create a surprising and risk-open cultural campaign with a visual language that breaks with established viewing habits, but within which the DNA of the opera house was nevertheless recognisable. The image ideas were controlled by a neural network fed with several hundred repertoire images by Stan Hema designer Daniela Vogel. After several hours of training, the AI could use them to generate new images.