Education. Anywhere, anytime.
The HPI d–school at the Hasso Plattner Institute is a leading centre for innovation and design thinking in Europe. It offers courses for students, experts, managers and even companies that want to develop new ideas and drive innovations forward. To strengthen its digital presence, the Potsdam-based institute tasked us with developing the d–school brand and redesigning its online platform in close collaboration with the d–school designers who are in charge of it.
The new website was to position d–school as a pioneer in innovation and digitisation. To make this happen, the three core areas – education, training and research – have been merged and structured clearly under a single brand. Our common goal: a digital identity with a concise visual classification system that conveys the innovative spirit of d–school.