The Jivita therapy centre in Zurich combines complementary with classical medicine. We have translated this alliance into a key visual consisting of opposing and fluid forms that repeatedly form different constellations. With a new visual language that focuses on native medicinal herbs, new fonts, colours and an enhanced logo, it forms the core of our brand presence for the Swiss company.
The opening of the Gut Kerkow organic butcher’s shop in Berlin is another way for us to raise the brand profile. We translated our strategic work into an image that is also visible in the branch concept, the campaign and the website. Kerkow is one of eight companies in the Sarah Wiener Group, which we have been supporting comprehensively since 2016. Our team moderated the entire brand family’s development process and defined the individual strategies and brand architectures.
The Deutsches Symphonie-Orchester Berlin also presented its 2020/21 season design at its annual press conference. This is the première for our further development of the brand. It reflects the accessibility and vitality of the orchestra. A font with a presence lets the DSO red colour “shine” again. The logo has been modernised and the visual language completely revised. It was created for us by the photographer Jörg Brüggemann from Ostkreuz. His photos are an ode to closeness, joy and music.
The new magazine from Dr. Hauschka is in tune with the times: “Working Together” is part of a campaign which we have developed that celebrates community, nature and healthy self-care. Content-driven, we speak to people for whom beauty, a healthy environment and a fair society are inseparable. Our design and editing team have designed and executed. The magazine is online and will be available in selected pharmacies and organic markets. Work has already started on the second issue.