March 2020, Jewish Museum Berlin
The Jewish Museum Berlin has presented its new image. It was created by us, including the brand strategy and architecture, mission statement and the JMB Pro font family. The museum is not a place that stands still. So the will to change, diversity and discourse also drive our adaptive design. At a time when constant indignation is overshadowing public dialogue, the JMB is encouraging us to “Think out loud.” A plea for wanting to learn instead of already knowing. For openness, curiosity, respect.