June 2019, Selux
“Light is food.” With LUX, the new magazine from Selux, we prove that good light is not a side dish but a superfood. LUX is part of the new brand platform and the first chapter of a new media dramatic composition that we have developed for the international manufacturer of outdoor lights: Selux no longer communicates products but themes. LUX makes this visible. With well-researched interviews and articles that shed light on the subject of illumination from different directions time and time again. Embedded in a magazine that stages the reading material in a contemporary way using photo series and infographics.