Art with a price tag.
- Brand Strategy
- Visual Identity
Auctions are rarely hot spots for people under 40. Grisebach’s assignment to Stan Hema was therefore clear: Open our traditional auction house to a younger audience that is interested in art but does not attend auctions.
We strategically refined the brand with new positioning and a new corporate design. It is now more rigorous, clear, joyful and focused on its core. Grisebach brought a lot to the table for this facelift: a lively, light atmosphere, exciting events and a team of experts and auctioneers who share their knowledge in a casual and candid manner.
Today, Grisebach sees itself as a modern alternative concept to the classic auction house. The website we conceived, designed and technically implemented makes this just as clear as our catalogues, advertisements and multi-channel communication measures.
The Grisebach design is created in such a way that other graphic designers can also work with it independently and efficiently on a daily basis. The best guarantee for the brand’s long-term vitality and attractiveness.