Set roles rather than sections
Brands need design and language to breathe. How Stan Hema combines the two is shown in the magazine bauhaus now, a part of the bauhaus100 cosmos. From the very first minute of the project, our designers and editors paid close attention to the dramaturgy of stories, formats and visuality. In the process, we didn’t think in terms of sections, but roles.
Designers developed content, while editors worked on the look of bauhaus now. Together, they built up a network of authors and artists who shared our idea of a modern Bauhaus magazine. That can be seen in the depth of the editorial work: the typography and texts reflect the core topic in each of the three issues.