Movement as an expression of music, rhythm and energy.
Art and Culture
What makes a cultural brand like the Berliner Philharmoniker successful? In addition to the building and its orchestra, there is the digital concert hall, its own record label and a record shop. Dynamic, easy-to-update web design is intended to attract additional attention to this online offering. Stan Hema has developed an unmistakable visual language for that purpose.
Its expressive motion design underlines the quality of the Berliner Philharmoniker brand by forming the central brand elements into a uniform design language. The concept was developed in close co-creation with designer Aljoscha Höhborn, based on the brand strategy and corporate design of creative director Oliver Helfrich and strategist Cecilia Martín.
