Movement as an expression of music, rhythm and energy.
Culture
What makes a cultural brand like the Berliner Philharmoniker successful? In addition to the building and its orchestra, there is the digital concert hall, its own record label and a record shop. Dynamic, easy-to-update web design is intended to attract additional attention to this online offering. Stan Hema has developed an unmistakable visual language for that purpose.
Its expressive motion design underlines the quality of the Berliner Philharmoniker brand by forming the central brand elements into a uniform design language. The concept was developed in close co-creation with designer Aljoscha Höhborn, based on the brand strategy and corporate design of creative director Oliver Helfrich and strategist Cecilia Martín.
The motion design opens up a new perspective that brings the Berliner Philharmoniker brand to life. The elements are visible in all media and interact through scaling, rotation and speed. The design is based on clear principles: expressive, proud, accessible and dynamic. An example of this is the central brand element, the Pentagon, which visualises sound and rhythm in dynamic layouts and animations and integrates UI behaviour.
The shared maxim of all those involved was: ‘Working together to grow together’. Stan Hema designer Salina Gandji emphasises that working as a creative unit is about having the intuition, attentiveness and empathy to understand and respond to the needs of both the group and the individual.
The result: a modern, dynamic design that perfectly conveys the artistic excellence of the Berliner Philharmoniker and makes it fit for the future as a cultural brand.
Period
2022
Services
- Motion Design
- Coaching, Training
Team
- Mathias Illgen
- Salina Gandji
- Thomas Spieler
Website
