Flower power for the skin

Business

The year the Dr. Hauschka brand was established was also the zenith of the hippie movement, with the Summer Of Love in 1967. The buzzword ”flower power“ was on everyone’s lips. It stood for peace, non-violence and life in harmony with nature. Two generations after the flower children, it has again become the advertising slogan for a Dr. Hauschka cosmetics line, with the support of Stan Hema.

Every Dr. Hauschka product contains the power and diversity of medicinal plants. We made this flower power the hero of a brand campaign in the first half of 2021. The strategy, concept, idea, key visual and editorial content came from Stan Hema, as did the storyboards for an image film and three product films, which were directed by Andreas Weber, brand consultant and managing director at Stan Hema.

The films are a tribute to freedom, joie de vivre, diversity, nature and community. Andreas was also involved in the casting of the three young characters: in an authentic way, Anais, Edith and Kaya get to the heart of their personal definitions of beauty and self-care for Dr. Hauschka. Film projects cannot be completed alone:

We Are Social Studio were the producers
Andreas Waldschütz was the cameraman and editor
Lukas Rotter shot photographs
Studio Fjuhl built the set
Giovanni Berg composed the music
Karim Sattar and Isabel Maria Simoneth were responsible for the hair and make-up
Wibke Deertz was in charge of the styling

Thank you to the team and Dr. Hauschka for the top-class brainstorming session.