A confident brand presence for an academic publishing house.
Info
- De Gruyter Brill
- 2024
Design
- Visual Identity
De Gruyter Brill is the new player in the academic scientific publishing market. We develop the brand strategy and visual identity for the publishing house. To set the brand apart from the competition, we create a vibrant, confident look for the new brand. The lively colour palette of our design reflects the publisher's diverse portfolio. It ranges from the clear brand colours in lilac and dark blue to accents in signal colours and subdued beige tones reminiscent of paper.
The logo is a stylised monogram composed of three quotation marks. These shapes make the logo highly recognisable and form the basis for a flexible design system. They can appear as individual accents or as an overall pattern, carry content or serve as illustrations, and can be used boldly with high contrast or subtly in monochrome form.
