A brand for people who work with people
With four locations, 3,300 beds and over 23,000 employees, the Charité in Berlin is one of the largest university hospitals in Europe. But numbers alone are not enough when a company enters the proverbial ‘war for talent’, especially in times of a shortage of skilled workers. That is why the Charité Administrative Office for Human Resources Marketing and Digitization turned to Stan Hema to jointly refine the university hospital’s employer brand.
An integrated approach was quickly agreed upon, taking into account both recruitment and existing staff. The first steps of the cooperation were a new careers website for the Human Resources Marketing and Digitization Administrative Office. Vacancies and an introduction to the world of health professions at the Charité formed the basis for it. By the end of 2022, the portal had been expanded to include landing pages for doctors, scientists and for training and studies.