A new visual appearance for the Bayerischer Rundfunk Symphony Orchestra.
Info
- Bayerischer Rundfunk
- 2023–
- Website
Strategy
- Brand Strategy
- Brand Architecture
Design
- Visual Identity
- Editorial
Transformation
- Communication
Challenge
An independent visual identity as part of the umbrella brand design of Bayerischer Rundfunk.
Approach
Further development of the visual heritage through a new design principle and the decisive use of colour.
Result
An unmistakable design that expresses the special character of the orchestra.
The new appearance of the Bayerischer Rundfunk Symphony Orchestra is flexible, joyful and colourful. As part of the BR umbrella brand design, we are creating an independent and unmistakable visual identity that draws on the distinctive heritage of the previous appearance.
Time for a new look
The Bayerischer Rundfunk Symphony Orchestra (BRSO) is one of the best orchestras in the world. After 16 years under the leadership of Mariss Jansons, the 2023/24 season marks the beginning of a new era for the BRSO: Sir Simon Rattle is becoming chief conductor of the symphony orchestra – time for a new visual appearance.
Conditions that inspire
The starting point for our design is the unique character of the BRSO, characterised by high performance, risk and joy. In addition, the new look has to meet two further requirements: the significant scaling back of the previous visual appearance. And the fixed guidelines of the design system of the umbrella brand Bayerischer Rundfunk.
Tension as a design principle
We are creating an independent appearance in spite of the predefined corporate font and logo with a simple and effective design principle: a free form is placed on a fixed level with content that is initially identical. Deliberate shifting creates a field of tension between the two levels – a visual dynamic that can also be felt in static images. As was the case with the previous appearance, the typography is at the heart of our design. Instead of pared-down black and white, however, we focus on colour and contrast soft pastel with vibrant tones.
Finally in colour
The new visual identity of the BRSO is dynamic, flexible, unmistakable in many ways and can be implemented in an infinite number of variations. Above all, it is joyful and colourful: ‘Give us some colour!’ the orchestra musicians asked us in their briefing. A request that we were only too happy to comply with.
Fotos
© BR, Astrid Ackermann
