Projects

Selux 2011

Selux 2011 Messestand Light and Building Außenansicht

An exemplary brand.

Info

Strategy

  • Insights
  • Brand Architecture
  • Brand
  • Product

Design

  • Visual Identity
  • Naming
  • Editorial

Transformation

  • Coaching

The light business is in a state of upheaval as new technologies, a shift in values, and increasing consolidation impact the market. To confidently navigate this environment, Selux, a family company and international supplier of sustainable indoor and outdoor lighting solutions, launched a wide-reaching project to design its own future by focusing on its brand. We developed a specific brand model for Selux, and defined its position, promise, and drivers. The guiding idea, Sophisticated Light, forms the basis for its communication strategy and the brand’s global look and feel. The focus is on minimalism, clarity, and usability, making Selux today an exemplary brand.

Selux 2011 Logo in Schwarz

The catalogs have a lookbook character, providing an emotive entry into the world of Selux products.

Selux 2011 Katalog Interior und Exterior Selux 2011 Katalog Interior und Exterior Doppelseiten Produkte
Selux 2011 Katalog Interior und Exterior Doppelseiten Projekte Selux 2011 Katalog Interior und Exterior Doppelseiten Produkte
Selux 2011 Katalog Interior und Exterior Doppelseiten Produkte Selux 2011 Katalog Interior und Exterior Doppelseiten Produkte
Selux 2011 Produkt Leuchte Selux 2011 Piktogramme

A new trade fair booth was developed in collaboration with Gonzalez Haase AAS. The pavilion character, the use of straightforward materials, and the elimination of showy elements turn it into a space for visitors to encounter others and the brand.

Selux 2011 Messestand Light and Building Außenansicht
Selux 2011 Messestand Light and Building Außenansicht Selux 2011 Messestand Light and Building Außenansicht

Online media play a key role in the communication mix when it comes to product details and specifications. This is where architects and planners intuitively find all the technical information and planning tools they need. The website was developed by Code­luxe in collaboration with Stan Hema.

Selux 2011 Website Ordrupgaard Museum Kopenhagen, Dänemark Selux 2011 Website M-Serie System

Contact person

Mathias Illgen
Managing director, partner
Mail
LinkedIn

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