More hope, less fear
The Dresden State Art Collections formulated their vision and further developed their brand positioning together with Stan Hema. The new brand identity conveys the power of community and is an invitation to visit an open, curious and cheerful Dresden. The reward: in 2018, the Dresden State Art Collections were voted European Cultural Brand of the Year.
The Dresden State Art Collections are an internationally renowned network of a total of 15 museums in the Dresden municipal area. Together with four other institutions, they represent thematic diversity that is internationally unique. With that in mind, the State Art Collections see themselves as an institution with a social mission, as a place of pluralism. They are where all those who understand art and culture as a means of shaping our world meet.