Really good bread

Hauptstadtbrot is baked in Berlin the simple way: a few ingredients, long fermentation, and full flavour. Naturally leavened and stone-baked, with up to 36 hours of fermentation, it develops a moist crumb and a crisp, aromatic crust. Hauptstadtbrot is the local organic bread for people in Berlin who value quality, sustainability, and natural taste.

The brand identity was developed with a clear point-of-sale focus. Starting with the packaging design — featuring a distinctive green colour, bold typography, and a concise brand story — it achieves strong shelf recognition and helps shoppers find the product quickly. The result is a presence that stands out in a competitive market. Hauptstadtbrot is now stocked in more than 30 selected REWE stores across Berlin.