The background to the music

Addressing new target groups and improving the user experience were focal points of the website redesign. To this end, supposed contradictions such as the interplay between aesthetics and accessibility were resolved. Two other focus areas were the functionality of the integrated web store (simple concert search and ticket purchase) and the possibility of storytelling with articles, interviews and magazine-like content.

Throughout the project, the maxim ‘Develop together, grow together’ was at the forefront of the minds of all participants. Stan Hema’s close and agile collaboration with the team from the Berliner Philharmoniker and the developers of Skygate was the driving force behind the development. The coordination of wireframes, flows and layouts was carried out via Figma design files, from which the developers could read all the specifications. The result is elegant digital branding of the highest quality, the economic impact of which quickly became clear.