Stan Hema Wins Lead Account for the Corporate Design of Bayerischer Rundfunk

Berlin/Munich – Bayerischer Rundfunk (BR) is continuing its collaboration with Stan Hema.
Following a two-stage public tender process, the Berlin-based brand agency has been awarded the lead account for the corporate design of Germany’s fourth-largest ARD broadcaster.

Logo: BR

Stan Hema and BR have been working together since 2021. In close collaboration with BR’s Corporate Design team, the Bayerischer Rundfunk brand has been sharpened, processes have been optimized, and a cohesive design system spanning all services has been developed and rolled out—positioning BR as a leading German media brand.

The next phase now begins. Implementation will be further advanced, with additional services being integrated into the design system. At the same time, teams across the organization will be empowered to apply the brand confidently and consistently in their day-to-day work. In parallel, increased attention will be given to how artificial intelligence can support brand implementation and brand work overall.

Jessica Dellbrügge, Head of Corporate Design, Bayerischer Rundfunk:
“Stan Hema combines brand development with strong implementation capabilities. That is exactly what we need for the next stage.”

Andreas Weber, Brand Consulting / Managing Director, Stan Hema:
“The foundations are in place. The design system provides orientation and empowers BR employees. Now we are continuing to develop it together.”