Back to the future
On the occasion of the 100th anniversary of the Deutsche Oper Berlin and the inauguration of artistic director Dietmar Schwarz, Stan Hema continuously revised the brand strategy and visual communication of the opera house between 2011 and 2017. With its logo, font and colour, the new design ties into the tradition of the opera house and leads it into the future.
The Deutsche Oper Berlin sees itself as the ‘most democratic opera house in the world’: founded by citizens, for citizens, as a counterpoint to the courtly performances on Unter den Linden. Thanks to its artistic quality and its broad repertoire, it is now one of the most renowned opera houses in the world. Under the guiding principle of ‘opera without airs’, Stan Hema redeveloped the image of the institution.