A new identity for international cultural dialogue

The Agency for International Museum Cooperation (AIM) connects museums and cultural institutions worldwide. Backed by the German Federal Foreign Office, it strengthens partnerships and promotes cross-border collaboration in the cultural sector. Stan Hema developed AIM’s new corporate design, tone of voice and website: creating a brand that reflects openness, clarity and international dialogue. The design system draws on the cultural meanings of color around the world, forming a visual language that unites diverse perspectives.