Daniela Vogel at Berlin Design Week
Talk
What makes design real in the age of artificial intelligence? At Berlin Design Week, designer Daniela Vogel spoke about how we at Stan Hema combine technology with design authenticity.
Under this year’s festival theme DESIGN REAL, one of the most pressing questions of our discipline took center stage: How is artificial intelligence transforming creation, and what remains authentic in the digital age
As an opening speaker, Daniela Vogel shared insights into our design and brand practice at Stan Hema. In her keynote, she demonstrated how generative design and artificial intelligence can be used as creative partners in branding to develop visual identities without losing conceptual depth.
Drawing on three projects – Deutsche Oper Berlin, the Architecture Biennale with ARCH+, and the Symphonieorchester des Bayerischen Rundfunks (BRSO) – Daniela illustrated how computational design approaches are applied in our daily practice.
