Rembrandt Bugatti

Rembrandt Bugatti—The sculptor
Freunde der Nationalgalerie, Staatliche Museen zu Berlin

Communications strategy
Exhibition communication

Rembrandt Bugatti (1884—1916), an outstanding Italian sculptor, was long considered a “well-known secret”. But that perception changed after the first museum exhibition dedicated to his work, held in the Old National Gallery in the summer of 2014. Stan Hema developed an integrated communication concept for this spectacular rediscovery, one that appeals not only to art fans, but especially to animal lovers and children. The campaign design is an interpretation of the creative process typical of Bugatti, who created his sculptures in one single session directly from eye to hand. The Frankfurter Allgemeine Sonntagszeitung, a Sunday newspaper, called the exhibition a sensation. In just four months it attracted 100,000 visitors.

Bugatti is a master of precise observation. He believes that everything is worth watching. The images and colors used on the posters reflect this intensity.

Rembrandt’s animals took Berlin by storm Over 5,000 panthers and hippopotamuses populated the city for this guerilla campaign.