In 2013 Rundfunk Berlin-Brandenburg asked Stan Hema to develop a new slogan and to rework its corporate design, as well as develop and implement campaigns and media for rbb kulturradio. Art is the most important thing for this broadcaster. Whether arts reporting or classical music: kulturradio turns the various types of arts into an experience for the ears. The slogan Stan Hema developed unites the aims of kulturradio. It promises listeners top-quality access to the world of the arts, while challenging them and leaving room for interpretation. The slogan and corporate design are a high-quality counterbalance in a high-strung radio environment, while also staying far away from the profane “wellness for the ears” approach of many other classical and arts broadcasters.