Peppermint is a medium-sized, owner-operated group of companies that develops and produces innovative, high-quality textiles. The company covers a number of different steps in the industrial value chain, and has positioned itself as the market leader in each of its segments. To consolidate its potential, Stan Hema defined and implemented an umbrella brand strategy. We clarified and formulated the brand identities of the individual companies and developed the concept for a group-wide design system. The result is a strong brand group that communicates its shared identity both inside and outside the company. Since then we’ve been advising Peppermint in all aspects of its brand communication.