Stan Hema

September 2019, Deutsches Symphonie-Orchester Berlin

We won concept, creation and implementation of the “2020/2021 season design” call for competition for the Deutsches Symphonie-Orchester Berlin and have already carried out the kick-off with the orchestra’s management team. The results will be visible at the start of the season in spring 2020; the logo redesign is part of this. The Deutsches Symphonie-Orchester Berlin has been inspiring audiences for over 70 years with its excellent productions (concert, radio, CD), its commitment to contemporary music and its timeless stylistic confidence—we are delighted to be able to visually accentuate this.

Website DSO

September 2019, Konrad-Adenauer-Stiftung

Stan Hema has been working with the Konrad-Adenauer-Stiftung for the Die Politische Meinung magazine series since 2013. Our first task was a redesign from the point of view of content, structure and design. In addition to the magazine series, we developed various special editions, for example on individual political personalities. Our main task to this day is to design the cover and picture spread in the centre of the issue, which reflects the main topic. The current issue “Entgleist” deals with the change in our language and debate culture.

To Die Politischen Meinung

August 2019, Deutsches Historisches Museum

Second print run for our new billboard campaign (DE, EN, ES, FR, IT, CN, RU, PL) for the Deutsches Historisches Museum (German Historical Museum): female figures from the Middle Ages to the fall of the Berlin Wall, surrounded by bold sans-serif text. They are an eye-catching site in the cityscape and at the building site. The timeline covered by the motifs reflects the permanent exhibition in the Zeughaus, 1500 years of German history in a European context. During the Long Night of Museums on Saturday, 31 August 2019, the German Historical Museum is open from 6pm until 2am. To mark Berliner Bauhauswoche (Berlin Bauhaus Week) and the 100 years of bauhaus anniversary, we delve into the Berlin of the 1920s.

To the Long Night of Museums at DHM

August 2019, Horizont Ranking

“Designers defy growing economic uncertainty”, German Horizont magazine concludes its 20th ranking of design agencies. Together, the 25 largest German branding providers achieved a fee revenue of 168 million euros last year in their core competencies corporate design (CD) and corporate identity (CI)—which is an increase of more than 13 %. We are glad to be ranked for the fifth time in a row. We even improved our position (our turnover) to achieve the 24th rank. And we are particularly pleased to be mentioned in the accompanying report as exemplary for “outstanding corporate design projects”. A big thank you to our clients!

20th Horizont Ranking of Branding Agencies

August 2019, Sawade

Our “chocolate customer” Sawade (we actually say client) has already won ten medals and a Special Award this year. Sawade gained a place in the worldwide final in the International Chocolate Award competition for chocolates from Germany, Austria and Switzerland with the gold award for “Walnut on Brandy Marzipan” and the variety also received the Special Award. Sawade also won over the British Academy of Chocolate and its jury of 100 chocolate experts against enormously strong competition. Internationally selected top varieties are awarded prizes. There were 850 submissions (!) from 35 countries and seven times silver for Sawade: among others for the 110 g “Berliner Fernsehturm” (Berlin TV tower) box, the 220 g “Mistelzweig” (Mistletoe) box and the 40 g “Berliner Bär” (Berlin bear). The experts of both competitions agreed on the “Queen Luise” praline: It was crowned silver twice.

Website Sawade



Stan Hema is your creative brand agency. Based in our native city of Berlin, we create new brands and cultivate existing ones. We develop strategically-based brand experiences which make small, medium-sized and large companies successful. We help you to find a focus, position yourself on the market and be relevant for your target group.

Our most important tool is design. For us, design is shape and content, the destination and the journey and – above all – a highly-powerful strategic instrument. It is with courage that we are constantly searching for individual solutions which bring about change – for people, for companies and for the world. In doing so, quality always takes centre stage. We value agile, interactive processes and promote a style of working which is organised by the individual themselves. This means that everyone can take on responsibility.


­Brands—We develop their strategic foundations. First we analyze a brand’s current position in its market. We then work with our clients to collect and consolidate knowledge and experience and identify potential. Together we then formulate the brand’s future position, benefit, and character. We develop a core brand idea and define goals.

People—We get involved with the potential target group. We delve into the world they live in, how they communicate, and how they interact with media. Using that knowledge, we identify the touchpoints where a brand can come into contact with its target group. We then define the media, services, and contents that are really relevant for them.

Media—We transform strategic goals into design and communication. We use visuals to examine and specify the brand strategy. We plan and design the entire communication process across all channels. That includes both form and content, services and processes. In addition we guide and coach everyone involved in the branding process.

Clients (selection)

  • Bauhaus Kooperation Berlin Dessau Weimar
  • Berlin Hyp
  • Bertelsmann
  • Bette
  • Bibliographisches Institut Dudenverlag
  • Cornelsen Verlag
  • Deutsches Historisches Museum
  • Deutsche Oper Berlin
  • Deutsch-Französisches Jugendwerk
  • Deutschlandradio
  • Die Familienunternehmer
  • Dr. Hauschka
  • Freudenberg
  • Freunde der Nationalgalerie
  • Fuldwerk
  • Gasag
  • GLS Gemeinschaftsbank
  • Grisebach
  • Heinle, Wischer und Partner
  • Hyazinth
  • Ionto Health & Beauty Gruppe
  • Jüdisches Museum Berlin
  • Kieler Woche
  • Konrad-Adenauer-Stiftung
  • Kulturstiftung der Länder
  • Mendelssohn-Gesellschaft
  • Modulor
  • Mosaik Unternehmensverband
  • rbb Kulturradio
  • Sarah Wiener Gruppe
  • Sawade
  • Selux
  • Staatliche Kunstsammlungen Dresden
  • Staatliche Museen zu Berlin
  • Staatstheater Hannover
  • Stadt und Land Wohnbauten-Gesellschaft
  • Städel Museum
  • Stiftung Humboldt Forum im Berliner Schloss
  • Stiftung Preußischer Kulturbesitz
  • Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg
  • Stiftung Schloss Neuhardenberg
  • Tourismus-Marketing Brandenburg
  • Turbine Kreuzberg
  • Urania Berlin
  • V14 Vogel Heerma Waitz
  • Veganz
  • Wala Arzneimittel
  • Weframe



Mathias Illgen
Managing director, partner

Mathias Illgen finished his master’s degree in business with a focus on marketing and business psych­ology at the Technical Uni­versity of Dres­den. After start­ing his career at Gruner + Jahr, he switched to Meta­Design in 1999, where he was a client services di­rector and a mem­ber of the manage­ment board. Mathias Illgen is a co-founder of Stan Hema and is the man­aging di­rector of the agency.

Stephanie Kurz
Brand consulting, partner

Stephanie Kurz studied design at the Basel School of Design and com­pleted her exami­nations as a state-­certified designer in Switzer­land. She is a co-­founder of Stan Hema follow­ing her former post as the head of brand con­sulting and member of the man­agement board at Meta­Design. Stephanie Kurz is a member of the Art Directors Club (ADC) in Ger­many, gives seminars and talks on branding (e. g. at the uni­versity of applied sciences in Munich and the Uni­versity of the Arts in Berlin), and is a member of the jury at the Academy of Art and Design in Basel, Switzer­land. Stephanie Kurz is respon­sible for strategic consult­ing at Stan Hema.

Heike Schmidt
Design, partner

Heike Schmidt re­ceived her master’s degree in com­muni­cation design from the uni­versity of applied sciences in Darm­stadt. After work­ing for Penta­gram and Neue Gestaltung, she most recently was a design director at Meta­Design. Heike Schmidt is a member of the German Designer Club (DDC), and is a co-­founder of Stan Hema. Along with An­dreas Weber, she is respon­sible for design at the agency.

Andreas Weber
Design, partner

Andreas Weber studied design at the Basel School of Design and com­pleted his ex­amina­tions as a state-­certified designer in Switzer­land. He was a member of the manage­ment board at MetaDesign, where he most recently was the creative director and head of the Düssel­dorf office. Andreas Weber is a co-­founder of Stan Hema, and along with Heike Schmidt he is respon­sible for design at the agency. In late 2013 he also re­ceived his certi­fication as a busi­ness coach. Andreas has been lecturing on branding at conferences and universities (MD.H Mediadesign Hochschule, EBC Euro-Business-College for instance).

Our team

Doris Schlieper
Brand consulting

Doris Schlieper already discovered her fascination for the strategic dimension of design as a graphic design student at the University of Applied Sciences in Bielefeld. That led her to complete her studies at the Cologne International School of Design in 2002, which systematically integrates the classic design disciplines like no other university in Germany. Since then Doris Schlieper has been advising both clients (e.g. Volkswagen Design Strategy) and branding agencies in design and marketing strategy, including Stan Hema since 2014.

Zişan Bay
Brand consulting

Zişan Bay received her BA degree in business from the bbw University of Applied Sciences in Berlin. In her thesis, she explored the topic of branding in the context of social networks. During her studies and internships, she worked in the Berlin start-up scene, including a stint in social, online, and content at Styllight und Amorelie. Since March 2017 Zişan Bay has been part of both the strategic consulting and editorial team at Stan Hema.

Sonja Knecht
Communications consulting

Sonja Knecht was born in Indonesia, grew up in Venezuela and is deep-rooted in Deutsch. Explorations as a graphic artist led the graduate translator to typography and to her passion: text. Text as language, designed. The expert for verbal identity, corporate wording and brand language has been supporting agencies, their clients and her own since 1997; she was head of text and communications at Erik Spiekermann (SpiekermannPartners, Edenspiekermann) from 2008 to 2015. She set up a 30-strong editorial team for TYPO Talks. Sonja Knecht has been moderating, delivering workshops, holding lectures, and teaching at the Berlin University of the Arts and other universities since 2016. She joined Stan Hema in July 2019.

Tanja Fiedler

Tanja Fiedler contributes more than two decades of experience as a journalist and editor: working firstly as a freelance journalist, she published reports, portraits, and interviews in reputable German media, such as Spiegel, Architektur & Wohnen, mare, and the Berliner Zeitung. After a brief time out with her family, she got a taste of agency life by chance in 2005 and has focused on strategic corporate communication since then. Today she writes and designs for companies and advises clients on how to sum up and publicise their story. Before joining Stan Hema, Tanja Fiedler worked as Senior Editor for 3st Kommunikation (Mainz) and Rethink Everything (Berlin) and has been part of our team since 1 March 2019.

Anne Mauersberger
Project management

Anne Mauersberger worked as a legal assistant until 2000, when she joined MetaDesign as the project assistant for the Volkswagen team. Within a short time she was promoted to assistant to the executive board. In 2007 she became a project manager, a role in which she was also responsible for the Volkswagen brand and Volkswagen Group budgets, most recently as the senior client manager. In January 2016 she joined Stan Hema as a project lead.

Benedikt Heinemann
Project management

Benedikt Heinemann finished his master’s degree at Albert Ludwig University in Freiburg with a thesis on regional marketing in TriRhena, which includes the border regions of Germany, France, and Switzerland. He then developed and coordinated two test market projects for Bacardi GmbH before going on to design sustainable tourism strategy concepts for a regional consultancy. Benedikt Heinemann began working as a project and marketing manager at Stan Hema in April 2009 for Mosaik WfB GmbH and Die Kuhhorster ecovillage, and became a full-time member of the Stan Hema team in October 2010.  

Felix Becker
Project management

Felix Becker completed his bachelor of science at the Media University in Stuttgart, where he focused on concepts and management of web-based applications. At the beginning of 2014 he began working at the Berlin-based advertising agency 3pc as a project lead and concept developer. In March 2017 he joined the project management team for digital media at Stan Hema. Felix does volunteer work for Metacollect, an open data initiative that supports social projects.

Gerd Nusser
Project management
Digital communications consulting

Gerd Nusser studied Law at the University of Passau. He specialised in information and communication law as well as e-commerce. He moved to Berlin in 2015, where he changed careers and became a project manager of digital business at the communication agency Torben, Lucie und die gelbe Gefahr (TLGG). He also pursued his studies in Media & Management at Steinbeis School of Management (B. A., 2018) while he was still working. After a detour in the world of Content & Campaigning at the agency Brandpunkt, we were able to add him to our team at Stan Hema in 2018.

André van Rueth

André van Rueth studied Communication Design at the Hochschule Düsseldorf, University of Applied Sciences first and then successfully completed the Gutenberg Intermedia Master’s course in Mainz. After two years as an independent communication designer, he moved to Berlin in the late summer of 2018. Since then he has been part of our design team. André’s focus is on the social challenges for design: the “Iamgod—Aesthetic and Semiotic Research and Development” platform and digital type foundry that he co-developed researches solutions in this field.

Andrea Karch

Cross-cultural and cross-disciplinary: that’s Andrea Karch’s motto. She joined Stan Hema in September 2017 as a designer. Andrea completed her B.A. in integrated design at the HfK in Bremen, and went on to receive her Master of Fine Arts in design from the Sandberg Institute in Amsterdam. She spent one semester in Cairo, Egypt as part of the DAAD program in 2012, and has gained professional experience as an intern, as a freelancer, and in various collaborations in New York and Amsterdam. Andrea designs, researches, writes, observes, and performs—and can be found anywhere cultures intermingle and societies are in flux.

Eduard Warkentin
Interaction design

Eduard Warkentin carefully selected the University of Design in Schwäbisch Gmünd as his place to study because its interaction design department has an excellent reputation that goes far beyond Germany’s borders. He went on to do internships on the web design team at Auroville, a universal city project in southern India that is recognized by the UNESCO, as well as at the agency Neue Gestaltung in Berlin. There he was most recently a senior interaction designer and front-end developer. In September 2015 he went freelance, and joined Stan Hema in the same roles.

Fabian Maier-Bode

After receiving his diploma from the Design School of Munich, Fabian Maier-Bode began working in magazine design as a typography designer. As a freelance art director, he has worked for such clients as the Süddeutsche Zeitung magazine and GQ magazine. He moved to Berlin in 2014 and continued working on his own projects, as well as for Greige, a design office, and CDLX, a digital agency. He joined the Stan Hema design team in the summer of 2016.

Fanny Geiser

Our trainee Fanny Geiser comes from the Röstigraben where German and French Switzerland meet. Fanny holds a Master’s degree in Communication Design from the Bern University of the Arts, after having studied graphic design at the École d’Arts Appliqués in la Chaux-de-Fonds. Fanny brings her first experience as a graphic designer at the Dachverband Schweizer Jugendparlamente and as an intern at Heutemorgen in Berlin; she comes to us through Fabian Maier-Bode, who she met last summer at the Typography Summer School run by Fraser Muggeridge in London.

Kathleen Raasch

Kathleen Raasch studied integrated design at Hochschule Anhalt in Dessau, the city of the legendary Bauhaus, and completed her bachelor degree, after a practical semester at our agency, in early 2015. In May of the same year, she became a full team member. Parallel to this, she took the master’s programme in visual communications at Kunsthochschule Weißensee Berlin from autumn 2016 to spring 2018. She successfully achieved her degree with the thesis on “Synaesthetic forms of perception during creative processes—a design-critical discourse between synaesthesia and design”.

Claudia Luisa Müller

How do you make ideas visible and tangible in order to inspire others? This question was what drove Luisa Claudia Müller to study communication design at the University of Augsburg and the EASD València. Since she completed her Bachelor’s degree (2015), she has focused on the design of user-centered brand experiences. Following her first assignments at Novamondo (Berlin) and superReal (Hamburg), she joined Stan Hema in early 2019, where she has since conceived, designed and holistically developed digital projects.

Mathias Schulz

Mathias Schulz was already working as a designer during his studies at the Koninklijke Academie van Beeldende Kunsten in The Hague and at the University of Applied Sciences in Mainz, where he received his BA in 2014. The focus of his training was on cross-media design concepts. Since July 2016 a designer at Stan Hema, he started his studies of communication in social and economic contexts at UdK Berlin in November 2019. Until having achieved his M. A., he will work part time with us.

Peer Hempel

Peer Hempel completed his Bachelor of Arts in 2015 and immediately started his master’s studies in visual communication, both at the University of Applied Sciences in Potsdam. Corporate design, illustration, and typography were the focus of his studies, and he was able to learn even more about them during his six-month internship at Stan Hema, which ended in March 2014. He rejoined our design team in August 2016, immediately after completing his master’s thesis, “I and the unconscious”.

Salina Gandji

Salina Gandji received her degree in graphic design from the University of Applied Sciences in Darmstadt in 2003. She worked in a number of different agencies in Germany and abroad before joining Stan Hema at the end of 2015. Over the years she has developed expertise in three aspects in particular: holistic design approaches for on- and offline media, communication strategy, and a strong user- and target group-based way of thinking.

Stefan Becker

After completing a one-year internship at the Bielefeld Municipal School of the Arts, Stefan Becker began his studies in communication design at Dortmund University of Applied Sciences, working as a freelance designer until he finished his degree in 2011. He then worked at Boros studio in Wuppertal and later in Berlin. After working at Strichpunkt, he joined Stan Hema in July 2015.

Wolfram Kornemann

Wolfram Kornemann did his vocational training as a cabinetmaker before his passion for design led him to a degree in communication design, which he finished at the University of Applied Sciences in Potsdam in 2011. He went on to do a traineeship at MetaDesign before joining Neue Gestaltung in 2012 as a designer. In the meantime he has done a number of freelance projects, and joined the creation team at Stan Hema in the summer of 2015.

Daniel Vandré

Daniel Vandré studied physics at the Free University of Berlin, and worked as a software engineer in the IT sector for many years. In 2010 he started his own business as a service provider experienced in designing customer-specific application and in managing client projects. He focuses mainly on the final implementation of premium-quality print media in prepress and on designing templates and screen presentations. He has been working in layout and final artwork for Stan Hema since 2012.

So-Tsong Vandré

So-Tsong Vandré did her training as a typo­grapher at the German Federal Printing Office. She has been respon­sible for final artwork, image pro­cessing and re­touching, layout, and pre­press pro­duction moni­toring at a number of ad­vertis­ing and design agencies. In 2000, So-Tsong Vandré started her own business, and has since been work­ing on a free­lance basis in type­setting, layout, final art­work, and elec­tronic image pro­cessing. At Stan Hema, she is respon­sible for the premium quality of our pre­press work.

Stefan E. Bischof
Office Management

After finishing commercial academy in Austria, Stefan E. Bischof worked for four years as a mar­keting assistant for the Austrian national tourism organi­zation in Paris and Frankfurt. In 1994 he joined Dietz Design Management in a similar function before switching to MetaDesign in 1996, where he was the executive assistant for com­pany founders Erik Spiekermann and Uli Mayer-­Johanssen for 15 years. Stefan E. Bischof joined Stan Hema in January 2011, where he is respon­sible for office management, and is also the first contact for anyone interested in working for the agency.




Stan Hema GmbH
Branding Agency

Hedemannstraße 14
10969 Berlin

Phone +49 30 2325761 0
Fax +49 30 2325761 11

Stan Hema on Facebook


­“After working for many years at Germany’s largest agency for corporate identity and design, we founded Stan Hema in 2008 with the aim of doing something different, and in a different way. And as partners of the agency, we not only wanted to lead others, but also to be involved in the operational work of projects—never alone, but always with a team of creatives who are good planners and passionate designers, and consultants who recognize and appreciate the potential of design.”

Mathias Illgen, Stephanie Kurz, Heike Schmidt, Andreas Weber


People make the brand!

“If you wait until you need something before you start looking, you’re already too late.” That’s why you won’t find any job listings on our page. We welcome applications from people in all areas of brand development, so that when we’re looking for someone with your skills, we’ve already got your telephone number. We’re mostly looking for full-time employees in the classic fields of design, consulting, and project management, but we also work with freelancers on a project basis.


Please send your application
or your queries to:

Stefan E. Bischof
+49 30 2325761 20



Internships and traineeships

We look forward to receiving your application if you not only want to develop and fine-tune ideas with us, but also bring them to reality in an agency environment. If you would like to gain experience during or after your studies, Stan Hema can offer you opportunities in design, strategic consulting, or project management. There are two ways you can gain experience with us:


If you would like to do a three-month internship at Stan Hema, the study regulations at your university must call for a mandatory internship. If you are applying for a design internship, you also need to have good skills in InDesign, Photoshop, and Illustrator. You’re familiar with HTML, CSS, Javascript etc. as well? Even better! We pay you 400.00 € (gross) per month for your mandatory internship, and you will also receive two paid vacation days per month. Please send us your application with your preferred starting date and a confirmation from your university that its study regulations require an internship.


If you’ve already finished your degree, you can apply for a six-month traineeship in design, strategic consulting, or project management. Beyond the opportunity to make a real contribution in your chosen field, our more experienced team members will also give you insight into our other areas (design, strategic consulting, or project management). We pay you 1.600,00 € (gross), and you will also receive two paid vacation days per month.


Please send your application
or your queries to:

Stefan E. Bischof
+49 30 2325761 20