Stan Hema

June 2018, Staatliche Kunstsammlungen Dresden

Unease is building up like a pressure cooker as a consequence of globalisation and social liberalisation in Dresden. Art and art appreciation have therefore always meant a statement in this city too, and that’s why the Staatliche Kunstsammlungen Dresden see themselves as an institution with a political remit. The new consistent appearance brings together the consortium with its encyclopaedic volume of collections and acts as an invitation for an open Dresden.

Website Staatliche Kunstsammlungen Dresden

Mai 2018, Bauhaus Verbund 2019

On May 16th, 2018 was the release of the second issue of “bauhaus now”, the official magazine of the Bauhaus Verbund 2019. This time the focus is on architecture and urban planning. The regularly released magazine which is published in two languages, examines since 2017 where, in which form and under which conditions the Bauhaus is still present today as an idea and model. “bauhaus now” is conceptualized by Stan Hema which is also in responsible for the editorship and design.

Website 100 years of bauhaus

May 2018, Bette

Images are becoming increasingly important to communicate brand identity emotionally, especially in today’s digital world. And yet many companies still underestimate the power of photography. Not Bette, the manufacturer of high-quality bath modules from Westphalia. Stan Hema has developed and implemented an image concept together with the photographer Christoph Sagel from Berlin that clearly accentuates this premium brand’s claim. Iconic product photos were taken at exceptional architectural sites in a series of photo shoots throughout Germany.

Website Christoph Sagel



Brands drive the inter­action be­tween sup­ply and de­mand. Stan Hema creates new brands and en­han­ces exist­ing ones. We bring brand stra­tegies to life through com­munica­tion, and work with com­panies and enter­prises to forge paths that lead their brands to success. We help our clients carve out unique mar­ket positions, de­fine their pro­ducts and ser­vices clear­ly, and com­muni­cate with their tar­get groups in a way that is clear and en­gaging. Stan Hema is the cre­ative branding agency.


­Brands—We develop their strategic foundations. First we analyze a brand’s current position in its market. We then work with our clients to collect and consolidate knowledge and experience and identify potential. Together we then formulate the brand’s future position, benefit, and character. We develop a core brand idea and define goals.

We offer the following services:

  • Brand and market analysis
  • Definitions of target groups, brand position, and brand character
  • Brand ideas
  • Brand and branding strategies
  • Brand architecture
  • Brand slogans
  • Systems for products and services

People—We get involved with the potential target group. We delve into the world they live in, how they communicate, and how they interact with media. Using that knowledge, we identify the touchpoints where a brand can come into contact with its target group. We then define the media, services, and contents that are really relevant for them.

We offer the following services:

  • Target group analysis (user experience)
  • Definition of personas, life settings, and user journeys
  • Communication strategies
  • Touchpoint strategies
  • Visual and contact strategies
  • Media dramaturgy
  • Concepts for media, campaigns, services, and contents

Media—We transform strategic goals into design and communication. We use visuals to examine and specify the brand strategy. We plan and design the entire communication process across all channels. That includes both form and content, services and processes. In addition we guide and coach everyone involved in the branding process.

We offer the following services:

  • Communication planning
  • Brand elements and systems
  • Producing media, campaigns, services, and contents
  • Editing, proofreading
  • Web development, front-end, back-end, software and database programming
  • Template programming
  • Logo digitization, technical color specification
  • Guidelines, online documentation platforms
  • Image processing
  • Final artwork, print files, data distribution

Clients (selection)

  • Bauhaus Kooperation Berlin Dessau Weimar
  • Berlin Hyp
  • Bertelsmann
  • Bette
  • Bibliographisches Institut Dudenverlag
  • Cornelsen Verlag
  • Deutsches Historisches Museum
  • Deutsche Oper Berlin
  • Deutsch-Französisches Jugendwerk
  • Deutschlandradio
  • Die Familienunternehmer
  • Dr. Hauschka
  • Freudenberg
  • Freunde der Nationalgalerie
  • Fuldwerk
  • Gasag
  • GLS Gemeinschaftsbank
  • Grisebach
  • Heinle, Wischer und Partner
  • Hyazinth
  • Ionto Health & Beauty Gruppe
  • Jüdisches Museum Berlin
  • Kieler Woche
  • Konrad-Adenauer-Stiftung
  • Kulturstiftung der Länder
  • Mendelssohn-Gesellschaft
  • Modulor
  • Mosaik Unternehmensverband
  • rbb Kulturradio
  • Sarah Wiener Gruppe
  • Sawade
  • Selux
  • Staatliche Kunstsammlungen Dresden
  • Staatliche Museen zu Berlin
  • Staatstheater Hannover
  • Stadt und Land Wohnbauten-Gesellschaft
  • Städel Museum
  • Stiftung Humboldt Forum im Berliner Schloss
  • Stiftung Preußischer Kulturbesitz
  • Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg
  • Stiftung Schloss Neuhardenberg
  • Tourismus-Marketing Brandenburg
  • Turbine Kreuzberg
  • Urania Berlin
  • V14 Vogel Heerma Waitz
  • Veganz
  • Wala Arzneimittel
  • Weframe



Mathias Illgen
Managing director, partner

Mathias Illgen finished his master’s degree in business with a focus on marketing and business psych­ology at the Technical Uni­versity of Dres­den. After start­ing his career at Gruner + Jahr, he switched to Meta­Design in 1999, where he was a client services di­rector and a mem­ber of the manage­ment board. Mathias Illgen is a co-founder of Stan Hema and is the man­aging di­rector of the agency.

Stephanie Kurz
Brand consulting, partner

Stephanie Kurz studied design at the Basel School of Design and com­pleted her exami­nations as a state-­certified designer in Switzer­land. She is a co-­founder of Stan Hema follow­ing her former post as the head of brand con­sulting and member of the man­agement board at Meta­Design. Stephanie Kurz is a member of the Art Directors Club (ADC) in Ger­many, gives seminars and talks on branding (e. g. at the uni­versity of applied sciences in Munich and the Uni­versity of the Arts in Berlin), and is a member of the jury at the Academy of Art and Design in Basel, Switzer­land. Stephanie Kurz is respon­sible for strategic consult­ing at Stan Hema.

Heike Schmidt
Design, partner

Heike Schmidt re­ceived her master’s degree in com­muni­cation design from the uni­versity of applied sciences in Darm­stadt. After work­ing for Penta­gram and Neue Gestaltung, she most recently was a design director at Meta­Design. Heike Schmidt is a member of the German Designer Club (DDC), and is a co-­founder of Stan Hema. Along with An­dreas Weber, she is respon­sible for design at the agency.

Andreas Weber
Design, partner

Andreas Weber studied design at the Basel School of Design and com­pleted his ex­amina­tions as a state-­certified designer in Switzer­land. He was a member of the manage­ment board at MetaDesign, where he most recently was the creative director and head of the Düssel­dorf office. Andreas Weber is a co-­founder of Stan Hema, and along with Heike Schmidt he is respon­sible for design at the agency. In late 2013 he also re­ceived his certi­fication as a busi­ness coach. Andreas has been lecturing on branding at conferences and universities (MD.H Mediadesign Hochschule, EBC Euro-Business-College for instance).

Our team

Doris Schlieper
Brand consulting

Doris Schlieper already discovered her fascination for the strategic dimension of design as a graphic design student at the University of Applied Sciences in Bielefeld. That led her to complete her studies at the Cologne International School of Design in 2002, which systematically integrates the classic design disciplines like no other university in Germany. Since then Doris Schlieper has been advising both clients (e.g. Volkswagen Design Strategy) and branding agencies in design and marketing strategy, including Stan Hema since 2014.

Katharina Städele
Brand consulting

Katharina Städele began focusing on strategic marketing during her studies in international business management at the Berlin School of Economics and Law and the Sungkyunkwan University in Seoul, Korea. After finishing an internship she was a student worker at MetaDesign while completing her bachelor’s degree, which she received in March 2015. Since August 2015 she has been working as a brand consultant at Stan Hema.

Nina Reininger
Brand consulting

Since finishing her master’s degree in business at the International Business School in Lippstadt in 2000, Nina Reininger has advised clients in all areas of branding and communication. She has many years of expertise in insight-based B2B and B2C branding through her work in trend research (Ears & Eyes), classic advertising (Philipp und Keuntje), and brand strategy (MetaDesign), covering all areas from brand development to brand renewal, brand stretching, and practical corporate brand management. Since the beginning of 2016 she has been working with our consulting team on a project basis.

Cosima M. Grohmann

Cosima M. Grohmann studied modern German literature, history, and cultural studies in Kiel and Berlin, where she focused on film, literature, and storytelling theories and completed her Master of Arts. She gained her first professional experience in the movie industry, but quickly moved on to find her calling in journalism. For ten years she was an editor at Raufeld Medien, a full-service agency in Berlin, where she oversaw countless productions in the fields of service journalism, corporate publishing, and advertorials. During that time she was also a freelance writer for such publications as the Berliner Zeitung and the Frankfurter Rundschau. She is particularly interested in architecture, interiors, and social media. Most recently she managed online channel content for “drehscheibe”, the magazine for local journalists published by the Federal Agency for Civic Education. Cosima joined Stan Hema in October 2017 as an editor.

Nicolas Flessa

Nicolas Flessa completed his MA in Egyptian studies, classic archaeology, and religion at Ludwig Maximilians University in Munich in 2004. In 2006 and 2007 he attended the Konrad Wolf Film University Babelsberg, where he majored in scripting and dramaturgy. Since then he has worked as a freelance author, editor, and filmmaker for various print, online, and video formats. The focus of his journalism is on architecture, art history, society, and culture. Since 2016, Nicolas Flessa is our man for editorial and storytelling for corporate communication.

Zişan Bay

Zişan Bay received her BA degree in business from the bbw University of Applied Sciences in Berlin. In her thesis, she explored the topic of branding in the context of social networks. During her studies and internships, she worked in the Berlin start-up scene, including a stint in social, online, and content at Styllight und Amorelie. Since March 2017 Zişan Bay has been part of both the strategic consulting and editorial team at Stan Hema.

Anne Mauersberger
Project management

Anne Mauersberger worked as a legal assistant until 2000, when she joined MetaDesign as the project assistant for the Volkswagen team. Within a short time she was promoted to assistant to the executive board. In 2007 she became a project manager, a role in which she was also responsible for the Volkswagen brand and Volkswagen Group budgets, most recently as the senior client manager. In January 2016 she joined Stan Hema as a project lead.

Benedikt Heinemann
Project management

Benedikt Heinemann finished his master’s degree at Albert Ludwig University in Freiburg with a thesis on regional marketing in TriRhena, which includes the border regions of Germany, France, and Switzerland. He then developed and coordinated two test market projects for Bacardi GmbH before going on to design sustainable tourism strategy concepts for a regional consultancy. Benedikt Heinemann began working as a project and marketing manager at Stan Hema in April 2009 for Mosaik WfB GmbH and Die Kuhhorster ecovillage, and became a full-time member of the Stan Hema team in October 2010.  

Felix Becker
Project management

Felix Becker completed his bachelor of science at the Media University in Stuttgart, where he focused on concepts and management of web-based applications. At the beginning of 2014 he began working at the Berlin-based advertising agency 3pc as a project lead and concept developer. In March 2017 he joined the project management team for digital media at Stan Hema. Felix does volunteer work for Metacollect, an open data initiative that supports social projects.

Gerd Nusser
Project management

Gerd Nusser studied Law at the University of Passau. He specialised in information and communication law as well as e-commerce. He moved to Berlin in 2015, where he changed careers and became a project manager of digital business at the communication agency Torben, Lucie und die gelbe Gefahr (TLGG). He also pursued his studies in Media & Management at Steinbeis School of Management (B. A., 2018) while he was still working. After a detour in the world of Content & Campaigning at the agency Brandpunkt, we were able to add him to our team at Stan Hema in 2018.

Andrea Karch

Cross-cultural and cross-disciplinary: that’s Andrea Karch’s motto. She joined Stan Hema in September 2017 as a design trainee. Andrea completed her B.A. in integrated design at the HfK in Bremen, and went on to receive her Master of Fine Arts in design from the Sandberg Institute in Amsterdam. She spent one semester in Cairo, Egypt as part of the DAAD program in 2012, and has gained professional experience as an intern, as a freelancer, and in various collaborations in New York and Amsterdam. Andrea designs, researches, writes, observes, and performs—and can be found anywhere cultures intermingle and societies are in flux.

Eduard Warkentin
Interaction design

Eduard Warkentin carefully selected the University of Design in Schwäbisch Gmünd as his place to study because its interaction design department has an excellent reputation that goes far beyond Germany’s borders. He went on to do internships on the web design team at Auroville, a universal city project in southern India that is recognized by the UNESCO, as well as at the agency Neue Gestaltung in Berlin. There he was most recently a senior interaction designer and front-end developer. In September 2015 he went freelance, and joined Stan Hema in the same roles.

Elsa Westreicher

Elsa Westreicher received her Bachelor of Arts with first class honours in 2012 from Central Saint Martins College in London. She then received a scholarship from the German Academic Exchange Service and did postgraduate studies in social sciences at the New School for Social Research in New York. Since moving to Berlin (2014) she has been working as a graphic designer and is furthermore volunteering at SAVVY Contemporary. After a traineeship at Stan Hema she became part of our creative team in December 2016.

Fabian Maier-Bode

After receiving his diploma from the Design School of Munich, Fabian Maier-Bode began working in magazine design as a typography designer. As a freelance art director, he has worked for such clients as the Süddeutsche Zeitung magazine and GQ magazine. He moved to Berlin in 2014 and continued working on his own projects, as well as for Greige, a design office, and CDLX, a digital agency. He joined the Stan Hema design team in the summer of 2016.

Kathleen Raasch

Kathleen Raasch studied integrated design at Hochschule Anhalt in Dessau, the city of the legendary Bauhaus, and completed her bachelor degree, after a practical semester at our agency, in early 2015. In May of the same year, she became a full team member. Parallel to this, she took the master’s programme in visual communications at Kunsthochschule Weißensee Berlin from autumn 2016 to spring 2018. She successfully achieved her degree with the thesis on “Synaesthetic forms of perception during creative processes—a design-critical discourse between synaesthesia and design”.

Majada Daria Ramadan
Design (trainee)

After four semesters of art history at the Free University of Berlin, Majada Daria Ramadan changed her mind: from theory to practice. She started her studies in visual communication at Berlin University of the Arts, which she completed in July 2017 with a bachelor in the class of Prof. Fons Hickmann. From February to July 2018, she will gain brand experience at Stan Hema in the interface between design and strategic consulting.

Mathias Schulz

Mathias Schulz was already working as a designer during his studies at the Koninklijke Academie van Beeldende Kunsten in The Hague and at the University of Applied Sciences in Mainz, where he received his BA in 2014. The focus of his training was on cross-media design concepts. He has been working at Stan Hema since July 2016.

Peer Hempel

Peer Hempel completed his Bachelor of Arts in 2015 and immediately started his master’s studies in visual communication, both at the University of Applied Sciences in Potsdam. Corporate design, illustration, and typography were the focus of his studies, and he was able to learn even more about them during his six-month internship at Stan Hema, which ended in March 2014. He rejoined our design team in August 2016, immediately after completing his master’s thesis, “I and the unconscious”.

Salina Gandji

Salina Gandji received her degree in graphic design from the University of Applied Sciences in Darmstadt in 2003. She worked in a number of different agencies in Germany and abroad before joining Stan Hema at the end of 2015. Over the years she has developed expertise in three aspects in particular: holistic design approaches for on- and offline media, communication strategy, and a strong user- and target group-based way of thinking.

Stefan Becker

After completing a one-year internship at the Bielefeld Municipal School of the Arts, Stefan Becker began his studies in communication design at Dortmund University of Applied Sciences, working as a freelance designer until he finished his degree in 2011. He then worked at Boros studio in Wuppertal and later in Berlin. After working at Strichpunkt, he joined Stan Hema in July 2015.

Wolfram Kornemann

Wolfram Kornemann did his vocational training as a cabinetmaker before his passion for design led him to a degree in communication design, which he finished at the University of Applied Sciences in Potsdam in 2011. He went on to do a traineeship at MetaDesign before joining Neue Gestaltung in 2012 as a designer. In the meantime he has done a number of freelance projects, and joined the creation team at Stan Hema in the summer of 2015.

Daniel Vandré

Daniel Vandré studied physics at the Free University of Berlin, and worked as a software engineer in the IT sector for many years. In 2010 he started his own business as a service provider experienced in designing customer-specific application and in managing client projects. He focuses mainly on the final implementation of premium-quality print media in prepress and on designing templates and screen presentations. He has been working in layout and final artwork for Stan Hema since 2012.

So-Tsong Vandré

So-Tsong Vandré did her training as a typo­grapher at the German Federal Printing Office. She has been respon­sible for final artwork, image pro­cessing and re­touching, layout, and pre­press pro­duction moni­toring at a number of ad­vertis­ing and design agencies. In 2000, So-Tsong Vandré started her own business, and has since been work­ing on a free­lance basis in type­setting, layout, final art­work, and elec­tronic image pro­cessing. At Stan Hema, she is respon­sible for the premium quality of our pre­press work.

Stefan E. Bischof
Organization and communication

After finishing commercial academy in Austria, Stefan E. Bischof worked for four years as a mar­keting assistant for the Austrian national tourism organi­zation in Paris and Frankfurt. In 1994 he joined Dietz Design Management in a similar function before switching to MetaDesign in 1996, where he was the executive assistant for com­pany founders Erik Spiekermann and Uli Mayer-­Johanssen for 15 years. Stefan E. Bischof joined Stan Hema in January 2011, where he is respon­sible for organi­zation and com­muni­cation, and is also the first contact for anyone interested in working for the agency.




Stan Hema GmbH
Branding Agency

Hedemannstraße 14
10969 Berlin

Phone +49 30 232576 0
Fax +49 30 232576 11

Stan Hema on Facebook


­“After working for many years at Germany’s largest agency for corporate identity and design, we founded Stan Hema in 2008 with the aim of doing something different, and in a different way. And as partners of the agency, we not only wanted to lead others, but also to be involved in the operational work of projects—never alone, but always with a team of creatives who are good planners and passionate designers, and consultants who recognize and appreciate the potential of design.”

Mathias Illgen, Stephanie Kurz, Heike Schmidt, Andreas Weber


People make the brand!

“If you wait until you need something before you start looking, you’re already too late.” That’s why you won’t find any job listings on our page. We welcome applications from people in all areas of brand development, so that when we’re looking for someone with your skills, we’ve already got your telephone number. We’re mostly looking for full-time employees in the classic fields of design, consulting, and project management, but we also work with freelancers on a project basis.


Please send your application
or your queries to:

Stefan E. Bischof
+49 30 232576 20



Internships and traineeships

We look forward to receiving your application if you not only want to develop and fine-tune ideas with us, but also bring them to reality in an agency environment. If you would like to gain experience during or after your studies, Stan Hema can offer you opportunities in design, strategic consulting, or project management. There are two ways you can gain experience with us:


If you would like to do a three-month internship at Stan Hema, the study regulations at your university must call for a mandatory internship. If you are applying for a design internship, you also need to have good skills in InDesign, Photoshop, and Illustrator. You’re familiar with HTML, CSS, Javascript etc. as well? Even better! We pay you 400.00 € (gross) per month for your mandatory internship, and you will also receive two paid vacation days per month. Please send us your application with your preferred starting date and a confirmation from your university that its study regulations require an internship.


If you’ve already finished your degree, you can apply for a six-month traineeship in design, strategic consulting, or project management. Beyond the opportunity to make a real contribution in your chosen field, our more experienced team members will also give you insight into our other areas (design, strategic consulting, or project management). We pay you 1.550,00 € (gross), and you will also receive two paid vacation days per month.


Please send your application
or your queries to:

Stefan E. Bischof
+49 30 232576 20