Stan Hema

June 2020, IONTO Health and Beauty Group / SÜDA CARE

Product line positioning, secondary and primary packaging, visual coding, logo and naming: we accomplished quite a lot for SÜDA CARE, which is part of the IONTO Health and Beauty Group. SÜDA CARE now visually appeals to beauticians and end customers and clearly sets itself apart from the competition on the shelf. The look is warmer and more natural without losing the product line’s medical character. We have been supporting the IONTO Group since 2015.

Website IONTO Health and Beauty Group

May 2020, Jivita

The Jivita therapy centre in Zurich combines complementary with classical medicine. We have translated this alliance into a key visual consisting of opposing and fluid forms that repeatedly form different constellations. With a new visual language that focuses on native medicinal herbs, new fonts, colours and an enhanced logo, it forms the core of our brand presence for the Swiss company.

Website Jivita

May 2020, Gut Kerkow

The opening of the Gut Kerkow organic butcher’s shop in Berlin is another way for us to raise the brand profile. We translated our strategic work into an image that is also visible in the branch concept, the campaign and the website. Kerkow is one of eight companies in the Sarah Wiener Group, which we have been supporting comprehensively since 2016. Our team moderated the entire brand family’s development process and defined the individual strategies and brand architectures.

Website Gut Kerkow

April 2020, Deutsches Symphonie-Orchester Berlin

The Deutsches Symphonie-Orchester Berlin also presented its 2020/21 season design at its annual press conference. This is the première for our further development of the brand. It reflects the accessibility and vitality of the orchestra. A font with a presence lets the DSO red colour “shine” again. The logo has been modernised and the visual language completely revised. It was created for us by the photographer Jörg Brüggemann from Ostkreuz. His photos are an ode to closeness, joy and music.

Website Deutsches Symphonie-Orchester Berlin

April 2020, Dr. Hauschka

The new magazine from Dr. Hauschka is in tune with the times: “Working Together” is part of a campaign which we have developed that celebrates community, nature and healthy self-care. Content-driven, we speak to people for whom beauty, a healthy environment and a fair society are inseparable. Our design and editing team have designed and executed. The magazine is online and will be available in selected pharmacies and organic markets. Work has already started on the second issue.

Website Dr. Hauschka



Stan Hema is your creative brand agency. Based in our native city of Berlin, we create new brands and cultivate existing ones. We develop strategically-based brand experiences which make small, medium-sized and large companies successful. We help you to find a focus, position yourself on the market and be relevant for your target group.

Our most important tool is design. For us, design is shape and content, the destination and the journey and – above all – a highly-powerful strategic instrument. It is with courage that we are constantly searching for individual solutions which bring about change – for people, for companies and for the world. In doing so, quality always takes centre stage. We value agile, interactive processes and promote a style of working which is organised by the individual themselves. This means that everyone can take on responsibility.


­Brands—We develop their strategic foundations. First we analyze a brand’s current position in its market. We then work with our clients to collect and consolidate knowledge and experience and identify potential. Together we then formulate the brand’s future position, benefit, and character. We develop a core brand idea and define goals.

People—We get involved with the potential target group. We delve into the world they live in, how they communicate, and how they interact with media. Using that knowledge, we identify the touchpoints where a brand can come into contact with its target group. We then define the media, services, and contents that are really relevant for them.

Media—We transform strategic goals into design and communication. We use visuals to examine and specify the brand strategy. We plan and design the entire communication process across all channels. That includes both form and content, services and processes. In addition we guide and coach everyone involved in the branding process.

Clients (selection)

  • Bauhaus Kooperation Berlin Dessau Weimar
  • Berlin Hyp
  • Bertelsmann
  • Bette
  • Bibliographisches Institut Dudenverlag
  • Cornelsen Verlag
  • Deutsches Historisches Museum
  • Deutsche Oper Berlin
  • Deutsch-Französisches Jugendwerk
  • Deutschlandradio
  • Die Familienunternehmer
  • Dr. Hauschka
  • Freudenberg
  • Freunde der Nationalgalerie
  • Fuldwerk
  • Gasag
  • GLS Gemeinschaftsbank
  • Grisebach
  • Heinle, Wischer und Partner
  • Hyazinth
  • Ionto Health & Beauty Gruppe
  • Jüdisches Museum Berlin
  • Kieler Woche
  • Konrad-Adenauer-Stiftung
  • Kulturstiftung der Länder
  • Mendelssohn-Gesellschaft
  • Modulor
  • Mosaik Unternehmensverband
  • rbb Kulturradio
  • Sarah Wiener Gruppe
  • Sawade
  • Selux
  • Staatliche Kunstsammlungen Dresden
  • Staatliche Museen zu Berlin
  • Staatstheater Hannover
  • Stadt und Land Wohnbauten-Gesellschaft
  • Städel Museum
  • Stiftung Humboldt Forum im Berliner Schloss
  • Stiftung Preußischer Kulturbesitz
  • Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg
  • Stiftung Schloss Neuhardenberg
  • Tourismus-Marketing Brandenburg
  • Turbine Kreuzberg
  • Urania Berlin
  • V14 Vogel Heerma Waitz
  • Veganz
  • Wala Arzneimittel
  • Weframe



Mathias Illgen
Managing director, partner

Mathias Illgen finished his master’s degree in business with a focus on marketing and business psych­ology at the Technical Uni­versity of Dres­den. After start­ing his career at Gruner + Jahr, he switched to Meta­Design in 1999, where he was a client services di­rector and a mem­ber of the manage­ment board. Mathias Illgen is a co-founder of Stan Hema and is the man­aging di­rector of the agency.

Stephanie Kurz
Brand consulting, partner

Stephanie Kurz studied design at the Basel School of Design and com­pleted her exami­nations as a state-­certified designer in Switzer­land. She is a co-­founder of Stan Hema follow­ing her former post as the head of brand con­sulting and member of the man­agement board at Meta­Design. Stephanie Kurz is a member of the Art Directors Club (ADC) in Ger­many, gives seminars and talks on branding (e. g. at the uni­versity of applied sciences in Munich and the Uni­versity of the Arts in Berlin), and is a member of the jury at the Academy of Art and Design in Basel, Switzer­land. Stephanie Kurz is respon­sible for strategic consult­ing at Stan Hema.

Heike Schmidt
Design, partner

Heike Schmidt re­ceived her master’s degree in com­muni­cation design from the uni­versity of applied sciences in Darm­stadt. After work­ing for Penta­gram and Neue Gestaltung, she most recently was a design director at Meta­Design. Heike Schmidt is a member of the German Designer Club (DDC), and is a co-­founder of Stan Hema. Along with An­dreas Weber, she is respon­sible for design at the agency.

Andreas Weber
Design, partner

Andreas Weber studied design at the Basel School of Design and com­pleted his ex­amina­tions as a state-­certified designer in Switzer­land. He was a member of the manage­ment board at MetaDesign, where he most recently was the creative director and head of the Düssel­dorf office. Andreas Weber is a co-­founder of Stan Hema, and along with Heike Schmidt he is respon­sible for design at the agency. In late 2013 he also re­ceived his certi­fication as a busi­ness coach. Andreas has been lecturing on branding at conferences and universities (MD.H Mediadesign Hochschule, EBC Euro-Business-College for instance).

Our team

Doris Schlieper
Brand consulting

Doris Schlieper already discovered her fascination for the strategic dimension of design as a graphic design student at the University of Applied Sciences in Bielefeld. That led her to complete her studies at the Cologne International School of Design in 2002, which systematically integrates the classic design disciplines like no other university in Germany. Since then Doris Schlieper has been advising both clients (e.g. Volkswagen Design Strategy) and branding agencies in design and marketing strategy, including Stan Hema since 2014.

Mathias Schulz
Brand consulting

Mathias Schulz already worked as a freelance designer during his studies at the Koninklijke Academie van Beeldende Kunsten in The Hague and FH Mainz (B.A., 2014). He focused his education on the concept design of cross-media communication and design solutions. In February 2016 he joined our designers. Mathias started his master studies in social and business communication at the UdK Berlin in the 2019/20 winter semester and has been strengthening our strategic consulting (part-time) since then.

Philipp Wiederhöft
Brand consulting

Philipp Wiederhöft studied media and communication management at the Media Design University for Applied Sciences in Düsseldorf until 2015. The first choice after his Bachelor’s degree was the hospitality & leisure sector: firstly as a restaurant manager on the Danish holiday island of Bornholm, then he opened his own coffee shop Ivy Berlin in the trendy district of Neukölln in autumn 2016. Two years later, he followed the call of the brand agency Dan Pearlman, then took a detour at Virtue Agency by Vice Media, ending up in strategic consulting at Stan Hema in early summer 2020. His focus is on strategy and conception as well as on planning integrated brand campaigns.

Kirsten Küppers

Kirsten Küppers studied politics at the Free University of Berlin. After graduating, she wrote as a journalist and reporter for newspapers like taz, Die Zeit and Berliner Zeitung. Her book “Kleine Beile”, a collection of court reports, was published by Verbrecher Verlag. She received the Theodor Wolff Award in 2011 for her reportage “Das wieder gewonnene Gesicht”. Kirsten Küppers has been working as a freelance copywriter and editor for clients such as Daimler, BMW, C3, Deutsche Oper Berlin, Danone, Hamburger Sparkasse since 2012, and also for and with Stan Hema since 2019.

Tanja Fiedler

Tanja Fiedler contributes more than two decades of experience as a journalist and editor: working firstly as a freelance journalist, she published reports, portraits, and interviews in reputable German media, such as Spiegel, Architektur & Wohnen, mare, and the Berliner Zeitung. After a brief time out with her family, she got a taste of agency life by chance in 2005 and has focused on strategic corporate communication since then. Today she writes and designs for companies and advises clients on how to sum up and publicise their story. Before joining Stan Hema, Tanja Fiedler worked as Senior Editor for 3st Kommunikation (Mainz) and Rethink Everything (Berlin) and has been part of our team since 1 March 2019.

Anne Mauersberger
Project management

Anne Mauersberger worked as a legal assistant until 2000, when she joined MetaDesign as the project assistant for the Volkswagen team. Within a short time she was promoted to assistant to the executive board. In 2007 she became a project manager, a role in which she was also responsible for the Volkswagen brand and Volkswagen Group budgets, most recently as the senior client manager. In January 2016 she joined Stan Hema as a project lead.

Benedikt Heinemann
Project management

Benedikt Heinemann finished his master’s degree at Albert Ludwig University in Freiburg with a thesis on regional marketing in TriRhena, which includes the border regions of Germany, France, and Switzerland. He then developed and coordinated two test market projects for Bacardi GmbH before going on to design sustainable tourism strategy concepts for a regional consultancy. Benedikt Heinemann began working as a project and marketing manager at Stan Hema in April 2009 for Mosaik WfB GmbH and Die Kuhhorster ecovillage, and became a full-time member of the Stan Hema team in October 2010.  

Felix Becker
Project management

Felix Becker received his Bachelor of Science degree from the Stuttgart Media University in 2013. His studies focused on the concept design and management of web-based applications. After two years as project manager and concept developer at the Berlin web agency 3pc, he joined Stan Hema in March 2016 to strengthen the project management team. In 2019, Felix Becker had himself certified as a Usability & User Experience Professional by Artop (Institute at the Humboldt University of Berlin). Felix Becker is our consultant for all questions concerning websites and digital products, when it comes to architecture, concept and technology.


André van Rueth

André van Rueth studied Communication Design at the Hochschule Düsseldorf, University of Applied Sciences first and then successfully completed the Gutenberg Intermedia Master’s course in Mainz. After two years as an independent communication designer, he moved to Berlin in the late summer of 2018. Since then he has been part of our design team. André’s focus is on the social challenges for design: the “Iamgod—Aesthetic and Semiotic Research and Development” platform and digital type foundry that he co-developed researches solutions in this field.

Eduard Warkentin
Interaction design

Eduard Warkentin carefully selected the University of Design in Schwäbisch Gmünd as his place to study because its interaction design department has an excellent reputation that goes far beyond Germany’s borders. He went on to do internships on the web design team at Auroville, a universal city project in southern India that is recognized by the UNESCO, as well as at the agency Neue Gestaltung in Berlin. There he was most recently a senior interaction designer and front-end developer. In September 2015 he went freelance, and joined Stan Hema in the same roles.

Dominik Locher

From an international network agency to an owner-run brand consultancy: Dominik Locher was born in Switzerland and lives and works in Zurich, where he completed his training as a graphic designer at Publicis. He worked on national big-budget projects there, such as Swiss and Migros. The passionate typographer and photographer has been gaining experience in brand strategy and design as a trainee since the beginning of February 2020.

Kathleen Raasch

Kathleen Raasch studied integrated design at Hochschule Anhalt in Dessau, the city of the legendary Bauhaus, and completed her bachelor degree, after a practical semester at our agency, in early 2015. In May of the same year, she became a full team member. Parallel to this, she took the master’s programme in visual communications at Kunsthochschule Weißensee Berlin from autumn 2016 to spring 2018. She successfully achieved her degree with the thesis on “Synaesthetic forms of perception during creative processes—a design-critical discourse between synaesthesia and design”.

Claudia Luisa Müller

How do you make ideas visible and tangible in order to inspire others? This question was what drove Luisa Claudia Müller to study communication design at the University of Augsburg and the EASD València. Since she completed her Bachelor’s degree (2015), she has focused on the design of user-centered brand experiences. Following her first assignments at Novamondo (Berlin) and superReal (Hamburg), she joined Stan Hema in early 2019, where she has since conceived, designed and holistically developed digital projects.

Peer Hempel

Peer Hempel completed his Bachelor of Arts in 2015 and immediately started his master’s studies in visual communication, both at the University of Applied Sciences in Potsdam. Corporate design, illustration, and typography were the focus of his studies, and he was able to learn even more about them during his six-month internship at Stan Hema, which ended in March 2014. He rejoined our design team in August 2016, immediately after completing his master’s thesis, “I and the unconscious”.

Salina Gandji

Salina Gandji received her degree in graphic design from the University of Applied Sciences in Darmstadt in 2003. She worked in a number of different agencies in Germany and abroad before joining Stan Hema at the end of 2015. Over the years she has developed expertise in three aspects in particular: holistic design approaches for on- and offline media, communication strategy, and a strong user- and target group-based way of thinking.

Sally Paschmann

Started in 2014 at the University of Applied Sciences Düsseldorf, just finished a Bachelor’s degree at the HTW Berlin: the newly qualified communication designer Sally Paschmann is completing a traineeship in design until mid-December, before starting her Master’s studies in Zurich or Amsterdam. Until then she has her hands full, especially since she has also accepted a teaching position at the HTW Berlin: with her bachelor thesis, the magazine “item”, having actually gone into production, students are now taking over the publication of the next issue under her supervision.

Wolfram Kornemann

Wolfram Kornemann did his vocational training as a cabinetmaker before his passion for design led him to a degree in communication design, which he finished at the University of Applied Sciences in Potsdam in 2011. He went on to do a traineeship at MetaDesign before joining Neue Gestaltung in 2012 as a designer. In the meantime he has done a number of freelance projects, and joined the creation team at Stan Hema in the summer of 2015.

Daniel Vandré

Daniel Vandré studied physics at the Free University of Berlin, and worked as a software engineer in the IT sector for many years. In 2010 he started his own business as a service provider experienced in designing customer-specific application and in managing client projects. He focuses mainly on the final implementation of premium-quality print media in prepress and on designing templates and screen presentations. He has been working in layout and final artwork for Stan Hema since 2012.

So-Tsong Vandré

So-Tsong Vandré did her training as a typo­grapher at the German Federal Printing Office. She has been respon­sible for final artwork, image pro­cessing and re­touching, layout, and pre­press pro­duction moni­toring at a number of ad­vertis­ing and design agencies. In 2000, So-Tsong Vandré started her own business, and has since been work­ing on a free­lance basis in type­setting, layout, final art­work, and elec­tronic image pro­cessing. At Stan Hema, she is respon­sible for the premium quality of our pre­press work.

Stefan E. Bischof
Office Management

After finishing commercial academy in Bludenz (Austria), Stefan E. Bischof worked for four years as a mar­keting assistant for the Austrian national tourism organi­zation in Paris and Frankfurt. In 1994 he joined Dietz Design Management in a similar function before switching to MetaDesign in 1996, where he was the executive assistant for com­pany founders Erik Spiekermann and Uli Mayer-­Johanssen for 15 years. Stefan E. Bischof joined Stan Hema in January 2011, where he is respon­sible for office management, and is also the first contact for anyone interested in working for the agency.




Stan Hema GmbH
Branding Agency

Hedemannstraße 14
10969 Berlin

Phone +49 30 2325761 0
Fax +49 30 2325761 11

Stan Hema on Facebook, Instagram und LinkedIn


­“After working for many years at Germany’s largest agency for corporate identity and design, we founded Stan Hema in 2008 with the aim of doing something different, and in a different way. And as partners of the agency, we not only wanted to lead others, but also to be involved in the operational work of projects—never alone, but always with a team of creatives who are good planners and passionate designers, and consultants who recognize and appreciate the potential of design.”

Mathias Illgen, Stephanie Kurz, Heike Schmidt, Andreas Weber


People make the brand!

“If you wait until you need something before you start looking, you’re already too late.” That’s why you won’t find any job listings on our page. We welcome applications from people in all areas of brand development, so that when we’re looking for someone with your skills, we’ve already got your telephone number. We’re mostly looking for full-time employees in the classic fields of design, consulting, and project management, but we also work with freelancers on a project basis.


Please send your application
or your queries to:

Stefan E. Bischof
+49 30 2325761 20



Internships and traineeships

We look forward to receiving your application if you not only want to develop and fine-tune ideas with us, but also bring them to reality in an agency environment. If you would like to gain experience during or after your studies, Stan Hema can offer you opportunities in design, strategic consulting, or project management. There are two ways you can gain experience with us:


If you would like to do a three-month internship at Stan Hema, the study regulations at your university must call for a mandatory internship. If you are applying for a design internship, you also need to have good skills in InDesign, Photoshop, and Illustrator. You’re familiar with HTML, CSS, Javascript etc. as well? Even better! We pay you 400.00 € (gross) per month for your mandatory internship, and you will also receive two paid vacation days per month. Please send us your application with your preferred starting date and a confirmation from your university that its study regulations require an internship.


If you’ve already finished your degree, you can apply for a six-month traineeship in design, strategic consulting, or project management. Beyond the opportunity to make a real contribution in your chosen field, our more experienced team members will also give you insight into our other areas (design, strategic consulting, or project management). We pay you 1.650,00 € (gross), and you will also receive two paid vacation days per month.


Please send your application
or your queries to:

Stefan E. Bischof
+49 30 2325761 20